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Volvo CE Supercharges Its Product-as-a-Service Approach With $700 million Purchase of Key Dealer Swecon

“PTC’s PLM solutions can play an important role as VCE aims to sharpen the connections between products and services.” What do you do as a manufacturer if you want to develop your offering with stronger links between products and services? The matter lies in the time as a fundamental idea in the Product-as-a-Service concept; that is, to sell service capacity rather than products. A good idea is to do what Volvo Group announced yesterday regarding its subsidiary Volvo Construction Equipment (VCE) and one of the company's most important dealers, Swecon. VCE, which produces and develops construction machinery, like excavators, wheel loaders, articulated haulers, soil and asphalt compactors, etc, is buying Swecon's operations in Sweden, Germany and the Baltics, including Entrack. The companies have had a well-developed collaboration over the years and Swecon is a leading dealer for VCE in Sweden, parts of Germany and the Baltics (Estonia, Latvia and Lithuania). They are owned by Lantmännen and offer a wide range of services, including sales of new and used construction machinery, equipment, spare parts, rental services, training and after-sales support.
Volvo CE will pay SEK 7 billion (around $700 million) for the acquisition, subject to regulatory approval, and the deal is expected to close in the second half of 2025. Swecon’s 1,400 employees are included in the deal, which VCE describes as, “a strategic move to further invest in retail operations in key markets; not least Germany, which is Europe’s largest market for construction equipment, Sweden of course, which is Volvo CE’s home market, as well as the Baltic states.”
In addition to the current retail operations, this acquisition means that Volvo CE will own the majority of the company’s operations in Europe, making retail a core business for Volvo CE in Europe. For the full year 2024, Swecon’s revenue amounted to $1 billion. Entrack, also a part of the deal, is a supplier of aftermarket products, independent and wholly owned by Lantmännen.
“In this time of transformation of our industry, where our competitiveness is being tested, it is even more important to collaborate directly with our customers to be successful, and through the acquisition of Swecon we believe we can drive increased customer satisfaction,” comments Melker Jernberg, President of Volvo CE.
An interesting aspect of today's major business is that manufacturing companies are in many cases investing in establishing Product-as-a-Service solutions. The strategy involves, among other things, adding services to their product offerings and creating package solutions. This is how you can differentiate yourself in a tough market. Product and service systems have good potential for high value creation and sharp customer experiences. However, this change requires innovation in business models and the capacity and resources to handle things like spare parts, distribution, training, financing and other things related to continuous operation. Anyone who has chosen to buy digging capacity instead of investing in the purchase of, for example, an excavator must not suffer downtime related to deficiencies in these respects. Swecon has the capabilities needed to add value to a manufacturing company like VCE in this respect.
In this, PLM systems also play an important role and Volvo CE uses PTC's Windchill as a platform, supplemented with e.g. Creo CAD, Codebeamer (requirements management/ALM) and ThingWorx (IIoT).

VCE has decided that 30% of its revenue should come from services such as Site Operations, Connected Load Out, Task Manager, Connected Map. With a Product-as-a-Service (PaaS) approach, VCE can more easily get data into Windchill via ThingWorx (IIoT) and improve things like quality and speed up its product development process, effects that have the potential to sharpen customer services considerably.

Relevant in the context is also that PTC has for many years also invested in developing capable solutions for Product-as-a-Service such as the ThingWorx platform, as well as sharp systems for e.g. spare parts management (Servigistics). These solutions focus on enabling manufacturers to develop service-based offerings, optimize service operations and drive innovation by utilizing connected product data. Important focus areas include: optimizing the delivery of spare parts, efficient delivery of technical content and maximizing customer availability. With ThingWorx, for example, it becomes possible for manufacturers to connect their products to the internet and collect data on product performance and usage.

VCE works with Windchill PLM, Creo CAD, ThingWorx (IIoT), and also PTC’s software Codebeamer (ALM/requirements management).

More about Volvo CE’s PLM arsenal
When it comes to VCE’s PLM setup, it is, among other things, a result of the decision made by the owner group, Volvo Group (including trucks and buses), in the latter part of 2021 to invest in a consolidation of PTC’s software. The announcement was then that there would be a major change of CAD system across the entire group to PTC’s Creo. Previously, for example, the cabins were designed in Dassault Systemes CATIA. But the announcement from Lars Stenqvist, EVP of Volvo Group Trucks Technology, went beyond just dealing with the CAD and truck side, the PLM/PDM area would also be affected by the consolidation. All companies in the group would be on the PTC platform; like Volvo Trucks, Buses, VCE (Volvo Construction Equipment), marine engines (Penta) and more included. The company also decided to use only PTC’s PDM solutions in the Windchill suite with this switch.
“Using a single PLM and CAD platform will serve as a key enabler in our digital technology transformation,” summed up Lars Stenqvist, CTO of Volvo Group.

He also included the use of PTC’s IIoT and AR solutions – ThingWorx and Vuforia – within the framework of the group’s digital strategy. The PTC investment is now also a reality at VCE, which now works with Windchill PLM, Creo CAD, ThingWorx (IIoT), and also PTC’s Codebeamer software (ALM/requirements management).

Volvo CE remains at the forefront of intelligent machine solutions thanks to its ever-growing range of state-of-the-art services and its commitment to digital innovation. Now, with these advanced Dig Assist updates and its simple and accessible Load Ticket solution, the company is once again pushing the boundaries of connectivity in the construction industry.

Digital Innovation with PLM
PTC has published more information about the Windchill implementation at VCE in an interesting case study. It notes that Volvo CE is committed to innovation, but was previously stuck in a fairly diversified environment and had an urgent need to improve its legacy systems. Like other manufacturers, Volvo CE has worked in distributed teams that previously worked in different systems, which means that processes often became fragmented, redundant and to some extent also inconsistent. “Insufficient transparency led to a lack of integration of projects, products and processes,” PTC further notes in the case study.
But Volvo CE drove the development with several key strategic initiatives, including portfolio growth, excellence and innovation, and with a focus on sustainability and environmental concerns. One point in these efforts was to unify its product development systems and to do this, Volvo CE decided to establish a PLM-enabled digital thread.

Creating Consistent Product Structures
In this, in the early 2020s, PTC chose Windchill and PTC’s Value-Ready Deployment (VRD) methodology – a pre-configured, flexible configuration built on 25 years of PLM best practices. By doing so, the manufacturer streamlined its product development processes compared to those used by VRDs. In its case study, PTC writes:
“To transform its organization for the long term, Volvo CE knew it needed to break down organizational silos and create a consistent product architecture, enabling all teams to collaborate and manage the complexity of the product’s hardware and software in one place. To do so, they decided to establish a PLM foundation, engage in collaboration, and make digital transformation a priority for management.”

The case study further shows that with the now-established digital innovation approach with the new product architecture, Volvo CE can share and reuse designs and subsystems across its entire construction vehicle portfolio, which provides faster time to market for new products. In terms of production and supply chain, modular production will enable better flexibility and scalability across global operations.
“And with model-based systems engineering (MBSE), Volvo CE can further capture functional requirements and link them to simulations and product structures.”

The conclusion is that with the unified technical tools, VCE has gained sharper control and traceability for real-time insight into data upstream and downstream. This has in turn increased efficiency and reduced costs by removing manual work and handovers and improving reusability. This has also eliminated duplicate records and provided an easy way to find and share parts throughout the ecosystem.

Heavy investment in electrification
Overall, Volvo CE has modernized its excavator range with advanced technology in recent years and created a wide range of electric machines, including the company’s first electric wheeled excavator, and equipment.
In line with the company’s ambitions, for example, last year it presented a new generation of innovative excavators, the Volvo EC500, EC400 and EC230. The series, which also includes the EC370, EC210 and ECR145, has been equipped with intelligent technology in a new electro-hydraulic system and improved HMI interface, and is designed for increased fuel efficiency, productivity, safety and total cost of ownership. HMI stands for human-machine interface and refers to a dashboard that allows a user to communicate with a machine, computer program or system. HMI displays data in real time and allows a user to control machinery through a graphical user interface.

But in addition to modernizing its conventional offerings, Volvo CE is showing its willingness to lead the industry transition towards fossil-fuel-free construction work with several exciting electric introductions in the mid-range segment. In addition to already launched electric solutions, VCE has also developed a range of new electric battery equipment. These, PLM&ERP News noted in a previous article, “include the EWR150 Electric, the first of Volvo’s electric wheeled excavators, and the L90 Electric and L120 Electric wheel loaders, planned for phased introductions from late 2024 in limited volumes in selected markets.” They are supported by the company’s widest range of charging solutions to date with the launch of the PU40 mobile power unit, an addition to the already available PU500 mobile power unit. The new My Equipment digital app, says CEO Melker Jernberg, also demonstrates Volvo CE’s commitment to securing a reliable electric ecosystem, to help customers manage the charging process more efficiently.

Swecon is best known as a leading provider of construction equipment solutions, offering a wide range of machines and services to the construction industry. They focus on providing customer-centric support and state-of-the-art solutions.

With the acquisition of Swecon, the company is now taking another step towards a deep integration of all aspects of construction machinery far into the customer and end-user chain, not least from the perspective of loading the products with services. PTC’s PLM solutions can play additional important roles in addition to product development as VCE aims to sharpen the connections between products and services.

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