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Why IFS CTO, Dan Matthews, Believes That They’ve Got What It Takes to be a Winner in the Quest for Industrial AI

“IFS will invest 50% of its R&D bet in AI in 2025.” Confidence was at its peak when industrial business and ERP system developer IFS held this year’s Nordics edition of the company’s major user event, IFS Connect 2025, last week in Solna, outside Stockholm. It is the bets in industrial AI and cloud successes, that are skyrocketing the mood at the company.
IFS chief, Mark Moffat, declared that IFS’s development of embedded industrial AI has made IFS Cloud and its software offering the strongest on the market: “AI is a magic wand and we are now the undisputed leader in the field,” he claimed. The latter is debatable, but nevertheless he received an enthusiastic reception from the record-breaking 700-strong audience.
From the stage, the AI euphoria continued. IFS CTO, technology leader Dan Matthews, the Nordics manager, Ann-Kristin Sander, and senior VP of product and partner strategy, Martin Gunnarsson, all delivered presentations with strong conviction. “There are no limits to how far you can go with AI,” was the sentiment they conveyed.
A backdrop is that IFS has grown strongly with its focus on its six specialist areas: Industrial-oriented business systems for aerospace & defense, energy, construction & civil engineering, manufacturing, services and telecom. In 2024, where not least the demand for industrial AI and the cloud drove the revenues to just under $1.3 billion. But not only that, IFS has received interesting recognition from global analysts and top-level customers. For example, Gartner named IFS “Customers’ Choice” 2024 in the report, “Voice of the Customer for Cloud ERP for Product-Centric Enterprises.” Also investors believe in the company: When one of the main owners, EQT, recently sold a stake for €3 billion, it meant that IFS’ total value had more or less doubled in three years to $15 billion.
With this in mind and the company’s strong technological development in AI and cloud, it is not surprising that the commercial goals have gained new substance: IFS has what it takes to seriously go after the customers of market leader SAP. In the past month alone, we have seen good examples of tools that will attract a transition: The new Nexus Black concept for faster and easier adoption of AI in industrial ERP systems, with special solutions for migration from SAP to IFS Cloud is a good example.
“What’s happening now is moving faster than we could ever have imagined,” says Moffat, adding that IFS invested 25% of its R&D bets in AI. “But this year we expect to invest% of its R&D investment in AI. This means we are leapfrogging to lead on AI through high ambitions combined with large resources.”
Ann-Kristin Sander agreed and particularly pointed to the explosiveness of the development: “What was a vision last year during Connect in Copenhagen, is now realized. That's how fast it goes.”
But what is it about IFS’ AI that makes it stand out from competition? CTO Dan Matthews points out five reasons that matter in today's in-depth article.

It is not without good reason that analyst IDC’s Aly Pinder, VP of Aftermarket Services Strategies, summarizes IFS’ capabilities when it comes to AI and related pieces like this: “IFS has a strength in the breadth of service capabilities that include AI, machine learning (ML) and IoT,” Pinder notes, which is well in line with assessments made by other prominent members of the analyst community, such as Gartner and IDC.

It is clear that AI and ML, Machine Learning, have generally been a key in ERP development in 2024. With AI-based functionality, we have seen major changes. We are talking about important tools that enable companies to centralize data management and create comprehensive analyses across the business. No one needs to think very long about the value that comes with an industrial ERP system that connects all aspects of an organization, a system capable of drawing well-balanced conclusions, that standardizes and automates processes. A reasonable outcome of this is a significantly sharpen operational efficiency.

IFS CTO, technology chief Dan Matthews, senior VP for product and partner strategy, claimed that, ”there are no limits to how far our customers can go with AI,” from the stage during IFS Connect Nordics last week. But what is it about IFS AI that stands out? Mathews says, among other things: “We can do the heavy lifting for our users by innovating, embedding and making this technology available to our existing and potential customers. We do it in the IFS Cloud and out-of-the-box. It’s the heart of our product strategy.”

“A Fundamental Change to the Way We Work”

But how big is this AI? IFS CTO, Dan Matthews, is clear about the matter: “It’s really big,” he says, putting AI technology in a historical context.

“AI will fundamentally change how the world works and how we work. The technology creates enormous opportunities, of course, but can also seem a little scary, just like all great technological advances always have.”

But why is all this happening now; AI has been around us in various forms since the 1950s, he asks rhetorically.

“Let’s first state that this is not the first time that new technology has changed the world. When I was a kid, I had one of those little steam engines that you fed with meta tablets, but steam technology as a principal were actually invented sometime during the first century of the modern era. However, it was not until 1500 years later that people started using steam engines to pump water out of mines, and in the 18th century under James Watt, the machines were used in the manufacturing industry. Then their use grew like an avalanche, steam locomotives, steam ships, steam hammers in the metal industry – the development ended in a general industrialization based on steam, which was everywhere. It was, in short, the heart of the industrial revolution. But this development is by no means unique. We can see similar industrial technological development sequences in telegraphy, telephony, computers, etc. It is interesting to see how we humans have taken up, learned and finally embraced all these new technologies and from this created a more productive and better society as a result. AI has the same dramatic effects on our society right now.”

“AI is embedded in the IFS Cloud and it makes a huge difference. We have the AI ​​agents, we have the copilots, and what we are now seeing is how we are in the next step into agential AI. It will fundamentally change, for example, industrial work.”

A Historically Pedagogical Approach
It is undeniably an elegant pedagogical approach that Matthews takes to put AI in a historical context and to connect it with IFS in the next breath.
He is rightly proud of what he and the development team has created, a platform that they also continuously are refining with the ultimate objective to attract all of the company’s customers in industrial business systems to quickly adopt.
“We have done this well,” claims the IFS’ CTO. “Our system has been developed to provide autonomous decision-making capabilities in real time, which goes beyond predictive analysis in areas such as production scheduling and supply chain optimization,” he says, adding that AI is now drastically transforming business operations. “AI is embedded in IFS Cloud and it makes a huge difference. We have the AI ​​agents, we have the copilots, and what we are now seeing is how we are next moving into agentic AI.”

Copilots in this context are virtual assistants powered by AI to guide and assist users, thereby increasing productivity and efficiency across all workplaces and environments. Also worth noting in the reasoning is the difference between “agentic AI” and “AI agents”: Agentic AI can be seen as the framework; while AI agents are the building blocks within the framework.
Agentic AI uses sophisticated reasoning and iterative planning to autonomously solve complex problems in multiple steps, asserts Matthews, stating that it delivers personalized and responsive experiences at scale and speed. Using sophisticated models, AI agents can infer customer intent, predict needs, and offer tailored solutions, all while working 24/7 to ensure consistent and effective support.

IFS-owned EAM (Enterprise Asset Management) company Ultimo is an example of IFS’ AI efforts. It has integrated AI functionality into its next-generation EAM platform to improve troubleshooting and enabling organizations to reduce the mean time to repair (MTTR) of their assets. By leveraging AI, EAM tool sets have become more intuitive, accessible, and predictable, leading to heightened efficiency and effectiveness in asset management practices.

AI Agents Are Key
Hence, IFS’ CTO’s conclusion is that we are now moving towards agent-based AI, and AI agents play a key role in the process. They are programs that can interact with their environment, collect data, and use that data to perform self-determined tasks to meet predetermined goals. Some agents work solely with predefined rules, while others use learning algorithms to refine their behavior. Humans set goals, but an AI agent independently chooses the best actions it needs to take to achieve those goals. They can do what needs to be done better, faster, and most importantly, cheaper than things have been done before.
There are five main types of AI agents: Simple reflex agents, model-based reflex agents, goal-based agents, utility-based agents, and learning agents.
“The emergence of AI agents that can handle complete business tasks across different parts of an enterprise system is really one of the keys to effective AI and represents a transition from simple automation to more complex, context-aware actions. We want our system to be a bridge between all these amazing islands of opportunities that AI can connect,” Dan Matthews says.

“We can do the heavy lifting for our users by innovating, embedding, and making this technology available to our existing IFS community and potential customers. We do it in the IFS Cloud and it’s a out-of-the-box setup. It’s the heart of our product strategy,” he adds.

”We do AI embedded in the IFS Cloud and it’s a out-of-the-box setup. It’s the heart of our product strategy,” said Dan Matthews.

How Does the AI ​​Evolution Continue?
Dan Matthews further explains that IFS Cloud is serviced by the IFS AI platform, which metaphorically sits like an umbrella over IFS’s flexibly composable functionality modules. In all of them, IFS.ai capabilities are embedded virtually everywhere.
The revolution is already a fact, he says, but how does the AI ​​evolution continue?
“Overall, the development looks like this: Predictive AI has been around for a long time in the business systems world to forecast, schedule, optimize and create insights that were previously not possible. A few years ago, generative AI came along – artificial intelligence that can generate text, images, videos or other forms of data using generative models, often in response to specific instructions. It was the best language interface to computers that humanity has seen so far. It helps us interact with systems, ask quick questions, summarize, describe, articulate, translate and improve so much in our handling.”
“But now that we are moving towards agentic AI,” he continued, “it is no longer really about just making individuals, people more productive, but also entire companies and businesses. They will become more efficient, faster, more flexible and highly automated. With agentic AI we get these much talked about digital workers – agents – who can take in special goals and tasks, break down problems, reason about what is right to do. While we humans in parallel are in the decision loop for final approvals of actions, or to be guided and get the advice we have asked the agents for.”

This is something that Matthews claims is just around the corner and something that IFS intends to provide to users via IFS Cloud.

How does IFS.ai work? IFS.ai uses a robust Data Foundation, Orchestration Layer and Copilot to integrate machine learning and AI algorithms with IFS systems. It processes data in real time to deliver role-specific insights that optimize decision-making and operational efficiency.

Five Reasons Why IFS AI Stands Out in Competition

But what makes IFS stand out when it comes to AI? Matthew points out five points:

  • To a greater extent than its competitors, IFS.ai is always contextual. It delivers critical contextual analysis from the data ecosystem within IFS Cloud. Getting the right information to the right people at the right time ensures that teams are informed and can focus on what matters most.
  • It is secure and private
  • It is embedded in the system in a turnkey manner
  • It is a reliable, explanatory and ethical AI
  • It is built on embedded, open, flexible and extensive capabilities

That said about the overall AI pieces; in an upcoming article we will go more hands-on together with IFS’ senior VP, Martin Gunnarsson.

In an upcoming article we will go more hands-on together with IFS’ senior VP, Martin Gunnarsson (pictured above).

On the Bottom Line…
The future looks bright for IFS. Partly because it operates in a market (ERP) that is set for growth and which in 2024 was valued at $81.15 billion. By 2030, the market is expected to increase to be worth just over $238 billion.
IFS works globally in this growth market and has a number of strong global and local consulting partners in its ecosystem, like Accenture, Tech Mahindra, and Tata Consultancy Services.

Furthermore, the reasons why the global demand for ERP increases can be related primarily to increasing business complexity, the need for global business continuity, stricter regulatory requirements and changing customer expectations. In this, AI, machine learning and cloud technology act as enablers, allowing ERP vendors to help its customers improve automation, scalability and adaptability in response to these market pressures. IFS has tools ready, or in the pipeline, tools that are characterized by capacity, ease of use, quick implementation and scalability.

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