3D UNIVERSES, AI and Immersive Design Rule in Dassault CEO Pascal Daloz’s Vision of...

3DEXPERIENCE World 2025: On SOLIDWORKS’ thirty-year anniversary, future path and CAD's equivalent of “The Running of the Bulls in Pamplona”. The picture is fascinating - the rush of thousands of attendees to enter 3DEXPERIENCE World’s (formerly SOLIDWORKS World) main auditorium. It’s kind of the CAD industry’s version of “The Running of the Bulls in Pamplona.” When this big event for SOLIDWORKS users got underway on Monday this week (February 24) in Houston, USA, it looked just like usual: Enthusiastic SW users eager to get the best seats closest to the stage as the gates opened in the vast George R. Brown conference complex. This scene says a lot about the expectations that the core SOLIDWORKS (SW) user community has for each year's new releases of the world's best-selling professional mainstream 3D CAD software–there are globally more than 700,000 pro users according to analyst Griffin Securities.
But there is also great curiosity about the future mirrored in today’s explosively disruptive technological development and this year's edition of 3DX World can hardly have disappointed anyone in this respect. Dassault Systemes’ (DS) leadership has always been strong in terms of grand visions and the path forward for product development was thoroughly discussed on stage and during press conferences by CEO Pascal Daloz, who took the helm replacing Bernard Charles' as DS' CEO a year ago. His appearance on stage was by the way his first at this event. Of course, SW’s CEO and R&D VP Manish Kumar was also there, as was his predecessor, now senior VP of 3DEXPERIENCE Works (SW's gateway to the 3DEXPERIENCE platform), Gian Paolo Bassi. Both with the mission of presenting the latest enhancements to the 3D CAD platform, although Bassi's job is more about the effort that has been going on for around ten years to get the somewhat conservative SW community to dare to take the step up to the cloud and the access to that much broader range of state-of-the-art PLM, design and communication capabilities. For example, things like advanced simulation and immersive product design.
The latter in particular was also one of the big news during this year: The launch of Apple Vision Pro on the 3DEXPERIENCE platform (3DX), where behind head-mounted 3D glasses DS will offer powerful, intuitive and immersive spatial experiences under the recently announced 3D UNIV+RSES concept.
Dassault is not first on the scene in this collaboration with Apple, but nevertheless this is an important advance that is now being made available to, among others, the SW community. Why is it a big step?
For several reasons. Immersive solutions are growing in importance, not least in the light of the development of the industrial metaverse. Sharing 3D models in natural or expanded size, looking immersively at them using glasses-like head-mounted displays; modeling, zooming in on details and test functions is great and initiating. Being able to do it together within one or more teams in real time, regardless of where in the world you are, makes it even more valuable.
Apple Vision Pro's advanced cameras, sensors and tracking simply allow virtual twins to interact with the physical world around them in 3D UNIV+RSES.
The solution will be available in the 3DLive app and will be available this summer.
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3DEXPERIENCE WORLD 2025: SOLIDWORKS-användarnas entusiastiska version av ”Tjurrusningen i Pamplona”

AI och 3D UNIV+VERSES i fokus när DASSAULT-chefen PASCAL DALOZ leder SW in i framtiden. Bilden är fascinerande - rusningen i samband med insläppet av tusentals deltagare i 3DEXPERIENCE World (tidigare SOLIDWORKS WORLD). Det är en slags CAD-branschens version av tjurrusningen i Pamplona. När detta globala event för SOLIDWORKS-användare gick av stapeln i måndags denna vecka (24 februari) i Houston, USA, såg det ut precis som vanligt: Entusiastiska SW-användare i kamp om att få de bästa platserna närmast scenen när insläppet öppnades i det väldiga George R. Brown konferens-komplexet. Det har alltid gått hett till, dock utan blodvite som i Pamplona-rusningen, när kampen om att från första parkett få dels de senaste nyheterna i världens mest sålda mainstream 3D CAD-mjukvara, SOLIDWORKS (600 000 pro-användare), och dels få en guidning genom Dassault Systemes visioner och lösningar kring hur vägen framåt ser ut för produkt- och produktionsutveckling. Ciceron var Pascal Daloz, Bernard Charles ersättare på DS' CEO-taburett, som gjorde sin första keynot på detta event. Men givetvis fanns också SOLIDWORKS-chefen, CEOn och R&D VPn Manish Kumar, på plats liksom hans företrädare, numera seniora VPn för 3DEXPERIENCE Works (SWs version av 3DEXPERIENCE-plattformen), Gian Paolo Bassi. Båda med uppdraget att presentera de senaste förbättringarna av 3D CAD-plattformen, även om Bassis jobb mer handlar om den sedan tiotalet år pågående ansträngningen att få den något konservativa SW-communityn att våga ta steget upp i molnet och tillgången på det där mycket bredare utbudet av toppmoderna PLM-, design- och kommunikations-kapabiliteter. T ex sånt som avancerad simulering och immersiv produktdesign.
Framför allt det senare var också en av de stora nyheterna under eventet: Lanseringen av Apple Vision Pro på 3DEXPERIENCE-plattformen där man bakom huvudmonterade ”3D-glasögon” kommer att erbjuda kraftfulla, intuitiva och immersiva rumsliga upplevelser under det nyligen tillkännagivna 3D UNIV+RSES-konceptet.
Dassault är i detta samarbete med Apple i och för sig inte först på planen, men icke desto mindre är detta ett viktigt framsteg som nu tillgängliggörs för bl a SW-communityn. Varför är det stort?
Av flera skäl. Immersiva lösningar växer i betydelse, inte minst i skenet av utvecklingen kring det industriella metaverset. Att dela 3D-modeller i naturlig eller expanderad storlek, titta immersivt, omslutet på dem med hjälp av glasögonliknande huvudmonterade displayer, modellera, zooma in detaljer och liknande är stort och initierande. Att dessutom kunna göra det gemensamt inom ett eller flera team i realtid, oavsett var i världen man befinner sig, gör det hela än mer värdefullt.
Apple Vision Pros avancerade kameror, sensorer och spårning tillåter också virtuella tvillingar att interagera med den fysiska världen runt dem i 3D UNIV+RSES.
Lösningen kommer att finnas i 3DLive-appen och blir tillgänglig i sommar.
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PTC’s ServiceMax: Barua’s Baby Makes a Promising Entry Into the AI Paradigm

The New AI ​​Assistant A BOOST. AI is making its mark everywhere in the PLM and ERP world. Last week, it was time for PTC’s field service management (FSM) platform, ServiceMax, to enter the AI ​​paradigm after months of development and beta testing. PTC’s CEO, Neil Baraua, who joined the company in connection with PTC’s 2022 acquisition of ServiceMax, had as his main merit the lift of the solution to become the market leader in FSM. With today’s AI initiative, this “Barua’s Baby” is taken even further, with one key point being that ServiceMax AI can utilize the complete, documented history of an asset stored on the platform, including equipment data, service history and known service resolutions. A reasonable outcome of this is that field service technicians will get more done in less time; undeniably a weighty argument in a world bursting with increasingly complex assets.
ServiceMax is PTC’s cloud and SaaS-based FSM software and plays an important role in the company’s overall concept of product realization, asset and maintenance management, not least linked to building DIGITAL THREADS. In general, the platform thus includes lifecycle services related to various types of assets, such as factory facilities, machine equipment and the like. The platform handles things like preventive maintenance, contracts, mobile apps for technicians and customers, advanced automation of workflows and analytics for asset health and operational profitability. How can AI help with this?
“In many ways,” ServiceMax’s GM, Joseph June, states in a blog post, pointing to, among other things, the transfer of knowledge from retired field service technicians. “It’s one of the biggest challenges our customers face, and traditional methods like manuals and knowledge management systems have not reduced this. So the use of large language models to train a system on a data set was eye-opening. We knew right away that this approach could work for ServiceMax as well. Here we are, the AI-based solution has access to all the data stored in a ServiceMax instance, interacts with technicians through natural language and an easy-to-use chat interface,” June explains.
Technicians can use ServiceMax AI Chat to get answers to questions about a specific job or asset; it can automate manual documentation and scheduling; and review recommendations for predictive maintenance.
The magic happens when these agents combine: work history, scheduling, and knowledge access. ServiceMax AI dynamically selects the most relevant agents to answer a given question, just as an experienced technician can leverage their memory and knowledge to troubleshoot. What really sets this apart is how the agents work together behind the scenes, supported by today’s AI technologies, such as retrieval-augmented generation (RAG), how then?
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Multi-Million PLM Bet by Nordic Mining Giant LKAB:”MORE BANG for the BUCK with SaaS-Based...

AN INDUSTRY BREAKTHROUGH order for Siemens SaaS PLM suite TEAMCENTER X - MEET LKAB's transformation leader, ROBERT YLITALO, in today's in-depth interview. PLM&ERP News can today reveal that international mining and minerals group, LKAB, is making a major investment in PLM for construction and plant data. The company has ambitious plans and will transform IT support in a three-year project from having had most of the software installed locally - on premise - to infrastructure and software in the cloud to ramp up management and processes in a dynamic time for the mining industry; not least because the demands for greener processes are at the center.
By primarily investing in SIEMENS Digital Industries Software's SaaS and cloud-based PLM suite Teamcenter X, the company plans to bet heavily in a project called KODA–which includes Teamcenter X–over a three-year period.
Initially, about 100 users in an implementation team are covered, which will be gradually expanded to encompass the entire group and subcontractors with around 3,000 users. A substantial order taken in tough competition with Dassault Systemes, which for Siemens means an important breakthrough for the company's SaaS PLM in the Nordic mining and steel sector.
Spearheading LKAB's PLM initiative is Robert Ylitalo. He is a colorful leader, sharp in his art of formulation, and equipped with a strong industrial background, including as VP in the Swedish operation of global consultant CGI, SO/CEO of Gällivare Näringslivs AB, and senior AI advisor at Luleå University of Technology.
But he has a demanding deadline ahead of him, with the mining and steel industry's goal of reducing its environmental impact–LKAB’s goal is net-zero CO2 emission by 2045–while at the same time the financial margins and production targets must be met to be able to develop the business and finance the investments. Four examples on the top of his agenda:
• Reemap in Luleå, Sweden: An $80 million industry park project where technology for recycling mining waste is being developed, with the ambition to also produce input goods, including hydrogen, and electrify the processes to eliminate CO2 emissions in this.
• Hybrit, or MD1 as it is now called: A full-scale demo plant for producing fossil-free sponge iron.
• Plus the efforts related to investigating the new iron ore mine Per Geijer in Kiruna, Sweden, with the commercially interesting question of whether rare earth metals and phosphorus can be extracted there in addition to iron ore.
• Add to this the bread and butter of the operation: The production of 100,000 tons of pellets, every day.
“All of this is connected,” says Ylitalo. “New and old plants require a unified information picture for efficiency. With KODA, we are strengthening our digital infrastructure with an emphasis on plant information. We started with the design side and mechanical and electrical plant information and looked at which systems could support us in this. With Teamcenter X and the cloud solution, we get more PLM bang for our buck."
But what were the most compelling reasons for choosing Teamcenter X? What does the implementation plan look like? Etc.
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LIVE CAD in the Industrial Metaverse: Siemens and Sony Man the Immersive Barricade

HANDS-ON THE NEW TECHNOLOGY on JANUARY 23 in STOCKHOLM. Immersive design using Siemens NX CAD and a new specially developed head-mounted display from Japanese electronics giant Sony – could that be your next digital tool option? Don't miss the chance to try out what many observers believe will become a mainstay in not only product development and the industrial metaverse concept, but which will also have productive offshoots in both maintenance and marketing. At an event in central Stockholm on Thursday, January 23, at 10:30am at Scandic Continental, Siemens Digital Industries Software's Nordic operation and Sony will showcase this interesting technology.
The immersive solution that Siemens and Sony have now developed was shown during last week's gigantic electronics event CES 2025, in Las Vegas, where the companies' joint in-depth project were among the news that attracted the most interest. The constellation has developed a coherent solution where Siemens stands for design technology via the NX CAD platform, while Sony develops the new high-level head-mounted display technology.
Immersive CAD design work with the help of these displays is an area that is increasingly emerging. Being able to both literally and figuratively step into and review, manipulate, interact and collaborate on digital 3D models provides unimagined opportunities to develop completely new levels of innovative product solutions.
PLM&ERP News has previously reported on the case where Volvo Trucks managed to test immersive interaction in the development work of the all-electric Volvo truck, the VNR Electric. This involved a digital scale one-to-one model, including all of the vehicle's more than 12,000 parts, which was run in VR to validate new design, assembly and maintenance processes.
“But the new technology combo we have developed is not just for OEMs, but is equally useful for smaller players. Today, it is not only an important future design track, but is a technology that has already received such good solution platforms that they will play important roles when the industrial metaverse now takes off,” sums up Siemens Digital Industries Software’s Nordic manager, Mats Friberg.
Among the leading developers, Siemens has advanced to one of the leading positions in recent years, not least based on the deep collaboration with its partner on the display side, Sony. The XR HMD (SRH-S1) has Sony’s high-resolution 1.3-type OLED micro-displays with 4K resolution, and a proprietary rendering technology for real-time, high-resolution and realistic rendering of 3D objects.
“Together with the Siemens Immersive Engineering toolkit, the development brings the power of ‘mixed reality’ to product development,” says Siemens CAD manager, senior VP, Bob Haubrock.
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LIVE CAD i det industriella metaverset: Siemens och Sony kliver upp på den IMMERSIVA...

PROVA PÅ på den NYA TEKNIKEN den 23/1. Immersiv, eller omslutande design med hjälp av ett CAD-program, Siemens NX, och en ny spelcialutvecklad huvudmonterad display från elektronikjätten Sony – kan det vara något? Missa inte chansen att prova på det som bedömare menar blir en grundpelare inom produktutvecklingen och det industriella metaverse-konceptet, men som också får avläggare inom både underhåll och marknadsföring. På ett event i Stockholm torsdagen den 23 januari, kl 10.30, på Scandic Continental, kommer Siemens Digital Industries Software Norden och Sony att visa upp denna intressanta teknologi.
Den immersiva lösning som Siemens och Sony nu tagit fram står ut i teknologiskt hänseende. Något som inte minst visades under förra veckans gigantiska elektronikevent CES 2025, i Las Vegas, där bolagens nya immersiva projekt var bland det som väckte mest intresse. Konstellationen har utvecklat en sammanhållen lösning där Siemens står för designteknologin via NX CAD-plattformen, medan Sony utvecklat de huvudmonterade displayerna.
Immersivt designarbete med hjälp av denna display-typ är ett område som kommer allt mer. Att kunna kliva in i och granska, manipulera, interagera och samarbeta kring 3D-modeller live ger oanade möjligheter att utveckla helt nya nivåer av innovativa produkter. PLM&ERP News har tidigare rapporterat om caset där Volvo Trucks framgångsrikt testat immersiv interaktion i utvecklingsarbetet av den helelektriska Volvo-lastbilen, VNR Electric. Det handlade här om en digital skala ett-till-ett-modell, inkluderat alla fordonets mer än 12 000 delar, som kördes i VR för att validera nya design-, monterings- och underhållsprocesser.
”Men teknologin som vi nu har tagit fram är inte bara något för OEM-bolag, utan är lika användbar för mindre aktörer. Det är idag inte bara ett viktigt framtida designspår, utan är en teknologi som redan nu fått så bra lösningsplattformar att de kommer att spela tunga roller när den industriella metaversen nu tar fart,” summerar Siemens Digital Industries Softwares nordiske chef, Mats Friberg.
Bland spetsutvecklarna har Siemens under de senaste åren avancerat upp i en av de ledande positionerna, inte minst då baserat på det djupa samarbetet med partnern på displaysidan, Sony. XR HMD (SRH-S1) har Sonys högupplösta 1.3-typ OLED-mikroskärmar med 4K-upplösning, och en egenutvecklad renderingsteknik för realtid, högupplöst och realistisk rendering av 3D-objekt.
”Tillsammans med Siemens Immersive Engineering-verktygsuppsättning tillförs utvecklare kraften i ’mixed reality’ i produktutvecklingen,” säger Siemens CAD-chef, seniora VPn, Bob Haubrock.
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Blazing the Trail in CES 2025: Siemens is on the Move with New Industrial...

“WHAT HAPPENS IN LAS VEGAS doesn’t necessarily stay in Las Vegas – CES 2025 is the proof…” An early sign of spring in PLM and cutting-edge technology development is the CES tech trade show in Las Vegas. When it started today, Siemens was one of the most visible actors among the major PLM players. Several big things are poster pillars for the company, but not surprisingly, AI is the area most heavily promoted. The company’s CTO and Chief Strategy Officer, Peter Koerte, spoke, among other things, about a vision for the future where data, AI and software-defined automation will converge to, “enable unprecedented flexibility, optimization and continuous improvement across the world’s industries, for companies of all sizes.” Big ambitions of course, but also a message at the heart of Siemens’ presence at CES 2025, one of the world’s most influential technology events. Siemens is, Koerte noted, a global leader in industrial software and pointed to the fact that it is now taking bold new steps in industrial innovation.
“Industrial AI is a game changer that will create significant positive impacts in the real world across all industries,” he said and adden: “It allows us to harness the enormous amounts of data generated in industrial environments and transform them into insights that drive businesses. We are adding new AI capabilities across the entire Siemens Xcelerator portfolio to enable our customers to remain competitive, resilient and sustainable in an increasingly complex world.”
Among the pieces he specifically noted was that it is now bringing AI directly to the shop floor with the new “Industrial Copilot for Operations” solution. Among several benefits is that AI tasks can be run as close to machines as possible via edge computing. This facilitates rapid, real-time decision-making for operators and maintenance engineers, increasing productivity and minimizing downtime.
The Industrial Copilot ecosystem is continuously evolving to offer AI capabilities across the entire industrial value chain and to sectors including discrete and process manufacturing, infrastructure and mobility. This suite of copilots can improve human-machine collaboration across all experience levels, helping to accelerate development times and innovation cycles. Siemens Industrial Copilot will integrate with the Industrial Edge ecosystem, which has been enhanced with AI to deploy, operate and manage AI models within the production environment.
But there was more on the menu; such as Siemens' NVIDIA collaboration to deliver physically based visualization for product lifecycle management, an exciting customer collaboration with startup JetZero on an aircraft solution that paves the way towards net-zero operation via partial hydrogen propulsion, and the collaboration with Sony, which was already announced at CES last year, where the companies are now delivering immersive design opportunities with mixed-reality headsets and NX CAD software in combo.
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Siemens på hugget under CES 2025: Innovationer inom industriell AI och digital tvillingar väcker...

”DET SOM HÄNDER I LAS VEGAS stannar inte nödvändigtvis i Las Vegas – det är CES 2025 beviset på…” Ett tidigt tecken på att vårsäsongen inom PLM, automation och allmänt när det gäller vass teknologiutveckling är den stora CES-mässan i Las Vegas, där alla med stora teknologi-ambitioner vill synas. När det startade idag, den 7 januari var Siemens en av de mest synliga aktörerna bland de stora PLM-spelarna. Flera saker stora saker är affischpelare för denna ledande PLM- och automationsspelare. Men inte överraskande är AI ett av de området man slår på trumman för. Bolagets styrelsemedlem, CTO och strategichef, Peter Koerte, berättade bl a om en vision för framtiden där data, AI och mjukvarudefinierad automation kommer att konvergera för att, ”möjliggöra oöverträffad flexibilitet, optimering och ständiga förbättringar över världens industrier, för företag av alla storlekar.” Stora ambitioner förstås och kärnan i Siemens närvaro vid CES 2025, ett av världens mest inflytelserika teknikevenemang. Siemens är, konstaterade Koerte inte utan goda anledningar, en global ledaren inom industriell mjukvara och pekade på att man nu tar än mer djärva steg i industriell innovation.
"Industriell AI är en spelomvandlare som kommer att skapa betydande positiva effekter i den verkliga världen inom alla branscher. Industriell AI låter oss utnyttja de enorma mängderna data som genereras i industriella miljöer och omvandla den till insikter som driver verklig affärseffekt. Vi lägger till nya industriella AI-kapaciteter i hela Siemens Xcelerator-portfölj för att göra det möjligt för våra kunder att förbli konkurrenskraftiga, motståndskraftiga och hållbara i en allt mer komplex värld", sa han.
Bland de bitar han specifikt noterade var att man nu tar Industrial AI direkt till verkstadsgolvet med den nya ”Industrial Copilot for Operations-lösningen”. Bland flera fördelar är att AI-uppgifter kan köras så nära maskiner som möjligt, via ”edge computing.” Detta underlättar snabbt beslutsfattande i realtid för operatörer och underhållsingenjörer, vilket ökar produktiviteten och minimerar stilleståndstiden. Industrial Copilots ekosystem utvecklas kontinuerligt för att erbjuda AI-kapacitet över hela den industriella värdekedjan och till sektorer som inkluderar diskret och processtillverkning, infrastruktur och mobilitet. Denna svit av copiloter kan förbättra samarbete mellan människa och maskin över alla erfarenhetsnivåer, vilket hjälper till att påskynda utvecklingstider och innovationscykler. Siemens Industrial Copilot kommer att integreras med Industrial Edge-ekosystemet, som har förbättrats med AI för att distribuera, driva och hantera AI-modeller inom produktionsmiljön.
Men här fanns mer på menyn; som Siemens NVIDIA-samarbete för att leverera fysiskt baserad visualisering för produktlivscykel-hantering, ett spännande kundsamarbete med startupen JetZero kring en flygplanslösning som banar väg mot netto-noll-drift via partitiell vätedrift, och samarbetet med Sony, som annonserades redan på CES ifjol, där bolagen nu levererar immersiva design-möjligheter med mixed-reality-headset och NX CAD-programvara i kombo.
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X-mas & New Year’s Greetings From PLM&ERP News Team

To all the great people in the PLM, Automation and ERP Businesses – few can do so much to PROVIDE a BETTER WORLD than you. Technology and innovation mean a lot for human progress and all efforts and contributions are important. Thanks a lot for 2024 and let’s join forces for new exiting advancements during 2025.
All the best from Verdi Ogewell and PLM&ERP News' Editorial Team!

Is the Manufacturing Industry Suffering From Digital Action Paralysis?

"A SURVEY from IFS shows that 68% of companies are STUCK IN THE EARLY STAGE OF DIGITALIZATION." That is perhaps the most startling conclusion in a study produced for business system developer IFS, which takes the pace of digital maturity in the manufacturing industry. The company's Nordics leader, CEO Ann-Kristin Sander, says in a comment:
"The background is that the manufacturing industry is at a crossroads," she says, pointing out that the survey shows that a full 68% of Swedish companies are stuck in the early stages of digitalization without any concrete plans on how to proceed. At the same time, most manufacturing companies know that they need to invest in digitalization to survive in the long term. Nevertheless, less than 10% can be described as digital role models, according to the survey from IFS.
The results are interesting, not least because it is a fairly extensive study in which 815 manufacturing companies, from among others Europe, North America, and the Nordics, participated.
A reasonable interpretation of the answers in the study is that many manufacturing companies are fumbling with their digitalization and have difficulty prioritizing which technology to invest in. They stand more or less still. At the same time, 79% realize that a stronger commitment to the digitalization of the business is crucial for its future, and that the business will not survive more than 1-3 years if it does not carry out modernization of its digital technology.
As noted above one aspect of the problem seems to have to do with difficulties with technical priorities. According to the study, 89% of the Swedish manufacturing companies have problems choosing which technology is the most important to invest in and marked as “essential” in the answer boxes all technology areas that were included as alternatives. This is more than the global average of 80 percent. The domains covered were: • Artificial intelligence • Data analysis • Large language models (LLM) • IoT • Augmented reality
In the press material IFS characterized the study’s results as an indication of a kind of paralysis of action within the manufacturing industry; a paralysis that appears even heavier when you look more closely at how the companies internally pull in different directions: It turns out that the expectations for digitalization are different depending on where you are in the organization. Almost all managers of the Swedish companies (97%) believe that virtual/augmented reality is the most important technology to invest in, while only 78% of operational decision makers believe that this technology is the most important. The technology investment that both executives (96%) and operational decision makers (89%) most agree is important is IoT.
“Many understand the urgency, but get stuck due to indecision, waiting for others to invest in the technology first so they can see the results. Or they wait for guidance from a trusted partner before taking action. This means that they stop in their development and risk falling behind their competitors,” says Sander.
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