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Did Siemens Pay Too Much for Altair Engineering?

"Ask BARCELONA if it was too expensive to sign up MESSI to the team." The analyst CIMdata has looked at and commented on Siemens Digital Industries' big deal last week: The purchase of American AI, HPC (High Performance Computing), simulation and analysis specialist Altair for $10.6 billion. A purchase that will move Siemens up to become the market's second in the CAE area with revenues around $1.5 B. The German PLM giant thus overtakes both MathWorks and Dassault when it comes to generating CAE revenue. Synopsys-owned Ansys continues to top the list.
CIMdata notes in its commentary that Siemens already has a significant digital portfolio in its PLM division, Digital Industries Software, but that the purchase of Altair Engineering further expands the portfolio with HPC, data analytics and key simulation technologies such as CAD-neutral modeling and meshing tools, implicit and explicit dynamics solvers, electromagnetics solvers, and topology optimization, all integrated with state-of-the-art AI/ML capabilities.
Interesting is also that the revenues that Altair brings also push Siemens up towards the level of $8 B in total for the PLM division. This, in turn, means that it sails up as the overall market leader in terms of PLM-related revenue ahead of Dassault, which in 2023 had $6.46 billion in total.
CIMdata further points out in its analysis that the combined Siemens and Altair S&A portfolio will establish a technically close to complete coverage, including the main domains of multiphysics simulation, HPC and AI-driven simulation technology: "When Siemens integrates with Altair and other Siemens Digital Industries Software offerings such as Simcenter , Teamcenter, NX, Polarion and EDA pieces, Siemens will have one of the most comprehensive portfolios of digital engineering solutions spanning the entire product lifecycle,” writes CIMdata.
Is the purchase too expensive? The question has been circulating for the past few days. There are, of course, several aspects to this, and yes, it was expensive in absolute terms. However, many argue that the technological value that Altair brings can make up for a lot of the $10.6 B price tag. Other bits are that during the last 5-6 year period, Altair developed a growth momentum, based on strategic acquisitions and a heavy internal innovative development culture, which among other things brought with it comprehensive updates and modernizations of interfaces, functionalities and integrations. At the same time, CIMdata believes that the S&A area has continued high growth potential. The analyst calculates with double-digit annual growth over the next five years. If Siemens succeeds in discounting this to expansive sales, the purchase will be a hit, just as the Mentor acquisition has been.
Generally, it's as CEO of Siemens' PLM division, Tony Hemmelgarn, says to PLM&ERP News: "It’s expensive, but then that’s what it takes to play in the software M&A world these days."
He nails the point spot on: maintaining world class takes its toll. Ask Barcelona, for example, why they paid huge money to bring Messi into the team...

In its commentary, CIMdata adds that the S&A segment has undergone consolidation over the past two decades, and it sees this acquisition as a continuation of this process.

Enablers of digital threads and twins
In addition to just increasing Siemens S&A market share, the purchase also supports the convergence of mechanical, electrical, electronics and software solutions that enable digital threads and twins during the development of smart, connected products and systems:

“This announced $10.6 billion acquisition is one of the largest acquisitions made by Siemens AG and underscores the continued need for PLM market leaders to fill key technology gaps in their portfolios. Now the challenge for Siemens is to integrate these Altair technologies into their extensive PLM portfolio to provide enhanced value creation opportunities for Siemens Digital Industries Software customers.”

Hemmelgarn and the emergence of the EDA concept as a market winner
We mentioned previous Siemens acquisitions in the article intro and some that stand out in this respect are Tony Hemmelgarn’s, his associates and Siemens’ purchase of Mentor Graphics and the Solido solutions on the electronics side. This is worth mentioning because much of the secret to developing sustainable PLM solutions is about having a developed forecast of what is to come from a technology, domain, and customer perspective. The exponentially increasing importance of the electronics field is a good example of this phenomenon. Anyone who, like Hemmelgarn et alliances, is often out and listening to what the customers and users say, has a good chance of picking up upcoming trends.

A sub-PLM area that has gained significantly increasing importance in product development and design in recent years is digital tools for electronics design. The domain is called EDA, Electronic Design Automation, and in 2022 the world’s businesses investment in EDA tools grew by 12.7%. In total, EDA accounted for a 22.5 percent share of the PLM total, with investments in these sub-PLM tools corresponding to close to $15 billion. So it has basically continued in 2023 and 2024.

That EDA continues to top the digital tool investment list is not surprising, given the increasingly heavy weighting that electricity and electronics have in most products these days. Above all then in the automotive, aerospace and defense industries. It is also the case that the explosive development in AI, artificial intelligence, underpins a growth curve in the field that continues to point sharply upwards.

Given this commercial power and the fact that the automotive, aerospace and defense industries are driving the development, it is not surprising that Siemens Digital Industries Software invested extremely heavily in the area. These industrial segments are the company’s home ground, and Siemens’ customers in these areas account for heavy parts of the German PLM giant’s revenue streams. And today they want more AI functions that speed up the development loops.

”True,” notes Tony Hemmelgarn. “AI is not a new area of ​​investment for Siemens EDA. We acquired leading AI EDA vendor Solido in 2017, and since then AI has expanded into virtually every Siemens EDA product line. This enables new features and drastically improved performance and productivity levels. The improvements are significant and are measured in grandiose orders of magnitude. For example, the Solido tools deliver 100-1000 times improved capabilities compared to analog design verification.”

Deploying AI, ML and S&A in a holistic context is a success concept
The electrification trend is another example of the above, as well as to an even greater degree the development with software in almost all of today’s products. The next step is to implement Artificial Intelligence, AI, machine learning ML and holistically deploy this in an increasingly digitized product development context, where simulation and analysis have played an increasingly growing role for at least ten years. As digital models, as digital twins and as products whose life cycles must be tied together with digital threads, it speaks volumes that what Siemens bought, Altair Engineering, is exactly what can help the company consolidate its role as the world’s absolute leading PLM and automation supplier.

Don’t miss to read our news article on Siemens Altair purchase:

BREAKING NEWS: Siemens Aquires Simulation and Analysis Company Altair For $10.6B

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