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PLM&ERP News on engineering.com: ”PTC’s Metamorphosis – How They’ll Turn a Weaker Position into a Strength
What could be seen as a weakness for PTC is about to become a strength. Why? Read engineering.com’s PLM editors, Verdi Ogewell analysis on engineering.com. “In the IoT space, PLM developer PTC is often pointed out as the clear market leader.
The company’s IoT journey started in 2013, with the purchase of ThingWorx, a move that made them pioneers in IoT, specifically related to PLM. This software has developed explosively in PTC's hands, from a simpler $4-5 million business to an advanced technological platform that generates over $100 million in revenues per year. And the future looks even brighter, both technologically and commercially. A number of evaluations by respected analysts have ranked the software as the most advanced in the industry. Analyses from Gartner, Forrester and QKS are some examples.
The development speed has also received an extreme push and, under the direction of the PTC chief Jim Heppelmann, the technology has been expanded with advanced capabilities around augmented, virtual and mixed reality (AR, VR and MR), via the Vuforia platform. But when the American PLM developer launched the new version 8.4 of the ThingWorx platform, it's not its general IoT capabilities that stand out. The really interesting thing about PTC's IoT journey is the tangential effects the bet has resulted in for manufacturing and automation…”