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Is the Manufacturing Industry Suffering From Digital Action Paralysis?

"A SURVEY from IFS shows that 68% of companies are STUCK IN THE EARLY STAGE OF DIGITALIZATION." That is perhaps the most startling conclusion in a study produced for business system developer IFS, which takes the pace of digital maturity in the manufacturing industry. The company's Nordics leader, CEO Ann-Kristin Sander, says in a comment:
"The background is that the manufacturing industry is at a crossroads," she says, pointing out that the survey shows that a full 68% of Swedish companies are stuck in the early stages of digitalization without any concrete plans on how to proceed. At the same time, most manufacturing companies know that they need to invest in digitalization to survive in the long term. Nevertheless, less than 10% can be described as digital role models, according to the survey from IFS.
The results are interesting, not least because it is a fairly extensive study in which 815 manufacturing companies, from among others Europe, North America, and the Nordics, participated.
A reasonable interpretation of the answers in the study is that many manufacturing companies are fumbling with their digitalization and have difficulty prioritizing which technology to invest in. They stand more or less still. At the same time, 79% realize that a stronger commitment to the digitalization of the business is crucial for its future, and that the business will not survive more than 1-3 years if it does not carry out modernization of its digital technology.
As noted above one aspect of the problem seems to have to do with difficulties with technical priorities. According to the study, 89% of the Swedish manufacturing companies have problems choosing which technology is the most important to invest in and marked as “essential” in the answer boxes all technology areas that were included as alternatives. This is more than the global average of 80 percent. The domains covered were: • Artificial intelligence • Data analysis • Large language models (LLM) • IoT • Augmented reality
In the press material IFS characterized the study’s results as an indication of a kind of paralysis of action within the manufacturing industry; a paralysis that appears even heavier when you look more closely at how the companies internally pull in different directions: It turns out that the expectations for digitalization are different depending on where you are in the organization. Almost all managers of the Swedish companies (97%) believe that virtual/augmented reality is the most important technology to invest in, while only 78% of operational decision makers believe that this technology is the most important. The technology investment that both executives (96%) and operational decision makers (89%) most agree is important is IoT.
“Many understand the urgency, but get stuck due to indecision, waiting for others to invest in the technology first so they can see the results. Or they wait for guidance from a trusted partner before taking action. This means that they stop in their development and risk falling behind their competitors,” says Sander.

If you look at the few manufacturing companies that, according to the survey, can be described as the industry’s digital forerunners, it is clear that they differ from other companies in their handling of the company’s digitization. For example, they invest 45% of their budget in digitalization, they have clear digital strategies, and their technology investments have a focus on returns. This means that they enjoy many advantages over their competitors.

Alongside their digital advantage over competitors, they are also significantly more optimistic than other companies. When it comes to market turbulence, supply chain disruption and climate change, more than a quarter (28 percent) of digital leaders believe they can meet the challenges of the next five years without needing to make additional investments.

Important to make full use of generative AI,” says Sanderr
That said that, Ann-Kristin Sander provides further examples of areas where the manufacturing industry may be stuck in its digitization journey:
1. Generative AI (GenAI): Many companies have yet to fully exploit the potential of generative AI. It’s not just about optimizing product design or simulating manufacturing processes, but also about supporting staff by automating routine tasks, enabling faster decision-making and more efficient operations.
2. Cloud services and data sharing: Despite the growing understanding of the cloud’s benefits, many companies still lag behind in fully implementing cloud-based solutions. It’s about creating a coherent digital infrastructure that makes it possible to collect, analyze and act on data in real time – something that is critical to keeping up with the competition.
3. Talent management and retention: There is also a clear need to invest in digital tools and training programs to both future-proof and retain competence. Managing staff development digitally is an area where many have still not progressed as far as they would like.

Here are some summary findings of the investigation
* 82% of the survey respondents recognize the importance of AI in driving innovation and efficiency
* Composability and open architecture in enterprise solutions will be key in allowing utilities to integrate new technologies and processes seamlessly, ensuring agility and scalability
* Predictive maintenance and improved asset lifecycle management are essential drivers for adopting enterprise software in the utilities sector
* Resource optimization (39%) and customer experience strategy (38%) were identified as significant impacts of digital transformation
* 87% of respondents highlight the importance of having the ability to set and measure critical KPIs within their enterprise software systems, yet many struggle to modernize their software to meet these needs
* 46% of utilities’ decision-makers have established timelines and goals for meeting sustainability targets, but less than a third (31%) of respondents have hit their first sustainability milestones.

About the survey
The survey was carried out by the research organization Censuswide on behalf of IFS. It was conducted among 815 senior decision makers at manufacturing companies with a turnover of SEK 2 billion (around €175 million) or more in 19 countries worldwide, including Sweden.

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