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Automotive Case: From Silos to Solutions – Inside the Haldex Digital PLM Transformation

Powered by PDSVISION and PTC Windchill.
Every time a heavy vehicle brakes on a European motorway, the odds are high that Haldex technology is doing the heavy lifting. The automotive supplier has enjoyed success, generating revenues of around $600 million. A major portion of this revenue revolves around braking systems and air suspension for heavy-duty trucks, buses, and trailers—manufactured in thousands of variants for a global market. Yet, operating in this segment means facing incredibly tight margins, rigorous compliance demands, and ever-increasing product complexity.
Just a few years ago, Haldex grappled with a challenge familiar to many global manufacturers: as the business scaled, critical innovation time was cannibalized by administrative overhead. Change management had evolved into a serious roadblock. To tackle the issue head-on, the company selected PTC Windchill as its central hub and PDSVISION as its strategic implementation partner.
At a recent event hosted by PDSVISION in Gothenburg, PLM&ERP News’ Nicholas Christiansen caught up with Sebastian Quick, SVP of R&D at Haldex, to get a deep dive into the company's transformation journey.
It is worth noting that PDSVISION has seen explosive growth over the last five years, largely due to developing the specialized expertise required to follow their clients on a global scale. Evolving from a localized Nordic player with $30 million in revenue, they have transformed into a global PLM force with operations spanning Europe, North America, India, and Southeast Asia. Today, the company generates approximately $160 billion in revenue, operates in 15 countries, and employs over 500 professionals.
For Haldex, this evolutionary partnership was a perfect fit. The sheer variety of their products across differing markets and vehicle types demanded flawless control over product data, configuration, and change management.
Historically, this was a glaring weak spot. Every individual production facility maintained its own siloed database. Whenever design modifications were made, they demanded manual, time-consuming updates at every single site by separate teams. The overarching process was largely sequential rather than parallel which triggered a domino effect of delays at every turn. The entire modification process relied on a single point of contact at headquarters, manual spreadsheets and scattered email threads.
"We found ourselves navigating isolated islands of product data across various regions and disparate toolchains," explains Sebastian Quick. "Our workflows were sequential rather than parallel, which bottlenecked every phase. On top of that, implementing global changes became a constant struggle."
The fallout from this fragmentation was severe: the exact same blueprint frequently existed in multiple versions across different manufacturing facilities, leaving no one with a clear, holistic overview. With thousands of product variants dispersed across several continents, the urgent need for a seamlessly connected PLM ecosystem became undeniable. What was the problem?

As it turned out the core of the challenge lay not in the complexity of the tasks themselves. The actual engineering work—design modifications, validations, and approvals—remained largely unchanged. The real bottlenecks were rooted in waiting times, coordination hurdles, and a profound lack of transparency between teams and facilities. In other words, the problem was the processes surrounding the work, rather than the work itself.
In cost-conscious industries, the time spent maintaining legacy products directly chokes the resources available for new development. Reduce that burden, and your capacity for innovation will skyrocket almost automatically.

PLM as the Backbone of the Digital Thread
Finding a viable solution required more than incremental tweaks. Instead, Haldex chose to completely rethink its change management on a structural level. A key component of this strategy was adopting PTC Windchill as the global source of truth for all technical data, a deployment expertly implemented by PDSVISION.
The change process was streamlined and standardized into seven distinct workflows, covering everything from drawing revisions and new product development to supply chain shifts and manufacturing adjustments. Every change is spearheaded by a dedicated R&D center and supported by cross-functional teams across the affected facilities. Furthermore, new roles were introduced to optimize governance and streamline communication—most notably, a senior change manager acting as the ultimate gatekeeper, alongside liaison engineers who serve as the critical bridge between design and production.

Haldex delivers proprietary vehicle technology solutions, such as advanced braking systems. All of these solutions aim to enhance safety, environmental performance, and driving dynamics within niche sectors of the global automotive industry. The images above feature photorealistic functional animations of braking systems alongside stills based on Haldex’s CAD models. At first glance, braking systems may appear relatively straightforward, but advanced technology lies hidden beneath the surface.

From Sequential Hand-offs to Parallel Workflows
The most profound shift was operational. Where change processes previously moved step-by-step between teams, the new setup enabled parallel workflows. Once a change was approved, tasks were generated automatically and distributed in real-time to all relevant production facilities. This eliminated downtime between activities—one of the hidden drivers of inefficiency in global organizations. Once the modification was finalized, technical data was transferred directly into the enterprise system, completely bypassing manual handling.
The system also provided a real-time overview. Engineers, product managers, and executives could instantly track the status of a change, see what remained to be done, and identify exactly who was responsible.
Quality assurance improved dramatically. PPAP—the Production Part Approval Process—was integrated directly into the change management workflow. This made it impossible to release a component to production without prior approval. Furthermore, all product-related information, change history, and specifications were centralized in one place, rather than scattered across disparate files and archives.
Standardized reporting and KPI tracking meant Haldex could now monitor how changes progressed across various functions and regions. Capacity could be visualized, bottlenecks identified, and resources reallocated as needed. For the first time, change management was not merely executed—it was actively measured and strategically steered.

The Results: Freeing Up Time for Innovation
The numbers spoke for themselves: open cases plummeted from 1,500 to 500 globally, across all products and facilities. Lead times were slashed by 35% and stabilized. Yet, the most strategic victory was a different metric entirely. The time engineers spent on change administration was cut in half, dropping from 50% to 25%.
”That is 25 percent of our time that we can now redirect toward innovation and new product development,” says Sebastian Quick.

Beyond Efficiency
For Haldex, this transformation is about much more than streamlined processes or shorter ticket queues. It’s about fundamentally rewiring how the organization operates—how information flows, how decisions are made, and how global teams collaborate. In an industry defined by relentless cost pressure and mounting complexity, this operational shift is monumental. Ultimately, optimizing change management isn’t just about doing the same things a little better; it’s about creating the breathing room to do entirely new things.

About Haldex and PDSVISION
Haldex is a premier manufacturer of heavy-duty brake systems and air suspension solutions, serving the world’s leading truck, bus, and trailer manufacturers across North America, Europe, and Asia. Since 2022, Haldex has proudly been a part of the SAF-Holland Group. At the core of Haldex’s operational excellence is a highly optimized digital ecosystem driven by PTC solutions:

  • PTC Windchill: Acts as the central nervous system for the product lifecycle, managing product data (PDM) and global engineering change workflows.
  • CAD Integration: Engineering design operates in seamless harmony with CAD tools, such as PTC Creo.
  • ERP Connectivity: The PLM (Product Lifecycle Management) environment is tightly connected to the SAP enterprise system, aligning perfectly with parent company SAF-Holland’s IT infrastructure.

PDSVISION is a leading global partner for PTC’s PLM, CAD, and ALM solutions, including Windchill, Creo, and Codebeamer. Acting as a trusted strategic advisor, the company assisted Haldex in implementing and integrating their robust PLM ecosystem—a transformative success story they proudly presented at PDSFORUM in Gothenburg in May 2026.

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