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How Do You Take AI Projects From Concept to Generating Real Value?

COGNIZANT’s Gregory Verlinden discusses around GENERATIVE AI. As generative AI sweeps the world, most companies are still struggling to realize the promised business value. In today's guest column on PLM&ERP News, IT consultant Gregory Verlinden, at Cognizant, notes that the consultant's research shows that 70 percent of companies are afraid of falling behind in AI. So, what is stopping generative AI projects from turning the enormous potential into real business value?
Although AI is not a new concept, the rapid pace of development is certainly new. In the past, companies needed huge budgets to build and train an AI model. Today, anyone can easily use one or more of the existing models. Verlinden writes:
”The hype around generative AI has also reached the boardroom. However, the projects are often surrounded by a certain amount of uncertainty and nervousness. Research shows that 70 percent of companies are afraid of missing out on the AI race or are afraid that their competitors will overtake them. This is no wonder, since AI technology no longer makes it impossible for a small company to compete successfully even in markets that have historically been dominated by large companies.”
He adds that so far, companies have mainly invested in various pilot projects when it comes to generative AI, with an expected large-scale introduction between 2026 and 2030. That seems sound, so what’s the problem?”
”A significant part of the answer may lie in the fact that there is a growing gap between what management wants to achieve with generative AI and what is actually feasible,” he argues. But why is this so and how can companies deal with the situation?
Based on his experience from various projects, in today’s article he points out the most common risks and my recommendations on how to deal with them. It's about the fact that traditional IT approaches are not enough, the tough step from pilot to production, non-compatible solutions and ambiguity.
However, with the help of generative AI, you can meet most of these problems, sharpen operational efficiency, renew and redefine the business, he claims.
Read more about the details in Verlinden's overall analysis.

Traditional IT approaches are not enough. It is common that the necessary knowledge does not exist within the walls of the company. AI is about human knowledge and science more than technology or data, which means that companies need to get better at investing in people with different talents, including AI engineers, strategists, designers and legal experts.

Difficulty moving from pilot projects to production. We see quite a few pilots, but fewer projects where companies manage to take the step to generate real value. My advice is to act a little more long-term in connection with generative AI. In addition, you need to take into account technical, ethical and strategic aspects. However, it is important not to forget that a solid foundation remains the most important prerequisite for success. In this context, it is about establishing robust data governance before you even scale AI applications.

Beware of non-compliant solutions. Compliance and ethics must be included in projects from the beginning so that AI initiatives are in sync with the company’s values. It may also be easier to start with a solution like Copilot, which is already integrated into existing Microsoft solutions. We are seeing a lot of standard solutions emerging such as Copilot within M365, or Copilot targeted at specific functions. You can also build a custom version with Copilot Studio so that the solution is tailored to your organization.

Ambiguity is a potential risk. How can AI make a difference in a specific sector? The entire AI process stands and falls with the fundamental insight. Look beyond productivity gains to seize generative AI opportunities; focus on AI applications that improve customer and employee experiences while managing critical business processes. The more critical the process, the greater the opportunity. Generative AI can undoubtedly play a significant role in a customer’s banking experience or in gaining insights across a supply chain.

Generative AI offers organizations new ways to increase revenue, improve operational efficiency, innovate their offerings, and redefine their businesses. However, turning generative AI pilots into tangible value requires the company to take a holistic approach to skills, processes, and structures beyond technology.

By Gregory Verlinden,
Cognizant

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