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PTC’s CAD Chief Sets New Technology Sails on CREO, Version 12: “Time-To-Market is the Name of the Game”

What is really most important when it comes to a CAD system - speed, quality or innovation? PTC's GM and DVP of the CAD solution Creo, Brian Thompson, says that during his travels and customer meetings around the world, he asks this question to Creo CAD users he meets. The answers vary, but if he presses for a single priority, it usually comes down to: Time to market.
“Exactly, getting good products out faster is the name of the game in the post-pandemic world. That's why our latest Creo release, Creo 12, focuses on helping engineers work smarter and faster, with hundreds of improvements built directly around design efficiency,” he notes.
The answers to Thompson's question have of course varied over the years. For a while, in the years before 2010, CAD was even considered a staple where development had reached a standstill. But that view was to change and, as so often in the world of CAD development, it was PTC - remember parametrics - that led the way. With the first version of Creo 2011, the successor to ProENGINEER, PTC took several development steps. The structure was redesigned, a new interface was developed and role-based apps were launched. By 2014, virtually the entire global community of ProE users had switched to Creo, a transformation speed that is unparalleled.
But today, Creo 12 is on the table and once again PTC stands out from the competition, claims Brian Thompson. The solution that he and PTC's development team are now setting sail on has what it takes to effectively navigate the increasingly complex technological waters of today and the future.
Of course, mechanical CAD will continue to be on the agenda, albeit to a lesser extent in favor of electricity and electronics, as well as software management and sharp support for sustainable design. In general, PTC has the whole in focus in version 12 and it’s clear that the connections between these domains are moving towards an integration that sets the tone for the path into the future, all under the increasingly influence of AI. PTC has a lot and sometimes the best in this, including increasingly capable advanced simulation, where thermal physics has now been added to the AI-driven generative design functions in Creo. In general, AI is now penetrating more and more layers of PTC's design arsenal. For example, they have the ALM solution Codebeamer, whose AI-embedded beta version is currently being tested with important customers, and they have Windchill as the major integration engine.
The new Creo version is also about updated functionality, which includes innovative CAD tools for designing composites, solutions for manufacturing efficiency, and they have continued to sharpen the functions for model-based definition (MBD).
But what are Brian Thompson's favorite improvements?

In a previous PLM&ERP News article, Brian Thompson stated that some of the most important governing trends in the CAD area in 2025 are that engineering leaders today are looking at product development and CAD changes that can immediately impact business results. A variation on the theme of ”time to market”.
“How can I get more value out of my CAD system? Am I using available CAD techniques to gain a competitive advantage? How can my CAD system help me do more with less? How does CAD support my other digital transformation initiatives?”
These were the questions he believed were primary to ask in the turbulent nta geopolitical situation that today’s manufacturing companies are generally feeling.
Most of this is also answered in Creo, version 12, but what improvements and new features are PTC’s CAD manager’s favorites:
“One of my favorite components of Creo 12 is feature presets. They may sound simple – saving your most recently used settings – but they go far beyond that,” Thompson notes, explaining why he finds them so powerful in the following ways:

  • You can catalog your favorite configurations right in Creo
  • Apply full options with one click and move forward with confidence
  • Teams can share presets among themselves to achieve consistent workflows
  • This in turn creates workflow best practices in a simple way

One recommendation in this context is to view feature presets not just as a convenience tool, “but as a high-speed design reuse engine, allowing you to apply complex feature patterns quickly and consistently.”

PTC Creo offers powerful composite design tools that allow users to design, simulate, and manufacture composite parts. The software provides capabilities for defining plies, cores, and transitions, simulating drapes for manufacturability analysis, creating flat patterns, and integrating with Creo Simulate for structural analysis. It also supports automatic ply book generation and third-party analysis export.

A refined composite solution: Built for quality, engineered for speed
That said, there’s a lot more to be excited about and valuable in Creo 12. The solution includes enhancements to multibody capabilities, sheet metal design, surface coating, spot welding, and more, all classic CAD areas.

But perhaps the most significant step forward in design efficiency is what’s happening in the growing field of composites, says Brian Thompson.
There are several reasons for this: Composites have unique advantages in applications such as aerospace, automotive, and construction. These benefits include improved strength-to-weight ratios, resistance to environmental factors, and the ability to tailor properties to specific needs. Composite materials, such as carbon fiber reinforced polymers (CFRP), offer this high strength-to-weight ratio compared to traditional materials such as steel or aluminum, making them ideal for applications where weight is critical, such as in aircraft, where lower weight reduces fuel consumption and increases efficiency. The automotive industry also achieves the same benefits with lightweight composite parts.
Another valuable aspect of composites is that they can be designed to meet specific performance requirements by adjusting the type of fibers, resin, and the orientation of the layers. This allows for tailored properties such as strength, stiffness, impact resistance, and even aesthetics. For example, composites can be engineered to have high tensile strength in one direction and high compressive strength in another. Another advantage is the material’s resistance to corrosion and the environment. There is more but it all boils down to the same conclusion: Composites appeal to flexibility, durability, environmentally friendly applications and good energy economy, which in turn helps engineers optimize designs for performance, durability and manufacturability.

Right from the start, our goal was ambitious: to bring Creo’s high-quality geometry and associativity to composite design and manufacturing. With Creo 12, we are delivering on that promise, concludes Brian Thompson.

A catalyst for sharper composite design
All of this makes Brian Thompson see Creo 12 as a catalyst for translating this into real product solutions and gives the software’s composite design capabilities top marks:
“That’s right,” he says. “We laid the foundation for composites in Creo 10. From the beginning, our goal was ambitious: to bring Creo’s high-quality geometry and associativity to composite design and manufacturing. With Creo 12, we are delivering on that promise. Engineers now have the ability to design advanced composite structures with precision. But today, that’s not enough. Composite design forces us to meet a new high. It’s not just about precision, it’s also about speed. With Creo 12, we are setting a new benchmark for how quickly teams can build and iterate on composite designs without compromising the quality that Creo users expect,” said PTC’s DVP and GM.

Incidentally, with Creo 12 solutions in the field, you can now not only generate solid geometry from composite layers with industry-leading composite tools, but also leverage AI-driven generative design for thermal optimization studies. As always when it comes to advanced simulation pieces, Ansys solutions are the answer here.

PTC has systematically broadened the ways it supports manufacturers’ efforts to reduce the environmental footprint of their products through multiple versions of Creo. The company’s sustainability-related solutions enable manufacturers to address these footprint considerations with its product design and lifecycle management software and h through partner integrations with Ansys and aPriori, among other things. A current improvement in connection with Creo 12 is that the Creo and Windchill teams have worked together to allow Creo models to link material properties from a custom-built technical material object in Windchill. PHOTO: NicoElNino – stock.adobe.com

Electrification, Sustainability, and Model-Based Definition
Finally, some of Brian Thompson’s favorite improvements in Creo 12, as he describes them in a blog post on PTC’s website:

Electrification: Complex Systems, Simplified Design
“Efficiently managing digital information and electricity is a major challenge for our customers today. Cable networks—stretching for miles to transmit signals and power between dozens of endpoints—are critical components that require careful planning and execution. Creo 12 applies Creo’s strengths in assembly-based cable harness design. Cables are now assemblies in Creo, enabling teams to use the same collaborative flows that power Creo’s other assembly tools.”

Sustainability: Starting in Design
“Electrification supports a broader goal: reducing the carbon footprint throughout its life cycle. And that effort must start early in the design stage. To support that, the Creo and Windchill teams have worked together to allow Creo models to link material properties from a purpose-built engineering material object in Windchill.

But also to facilitate the integration of Bill of Materials (BOM) lists with Life Cycle Assessment (LCA) tools to assess environmental impact. And more is on the way: Stay tuned for more from the Windchill team later this year!”

With Creo 12, engineers can use model-based techniques to deliver the right information to the right person at the right time. The program ensures that all product information is accurately defined within the 3D model and offers improved file export capability, including 3D PDF and STEP AP242, edition 3. Additionally, GD&T Advisor now supports Datum Reference Features and intent surfaces, and annotations are now easier to re-use.

Model-Based Definition: One Model, One Source of Truth
“Effective product definition starts with the model itself. That’s where Model-Based Definition (MBD) plays a key role. Creo 12 makes it easier than ever to define and communicate critical design intent directly in the 3D model. With improved 3D PDF and STEP AP242 (Release 3) export, improved annotation reuse, and support for datum reference features and intent surfaces in GD&T Advisor, teams can trust that the model is the single source of truth.

Whether it’s internal teams or downstream manufacturing, Creo 12 helps ensure the right information gets to the right person at the right time.”

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