Strengthening the German market for TECHNIA looks like a good idea. The company, which is the heavy element in Addnode Group’s PLM division, is already well-established in Germany. In 2024, as much as 40% of the PLM division’s revenue (close to $190 million) came from this market. After Germany, the Nordics and the UK are TECHNIA’s largest markets.
But TECHNIA is significantly larger than that, notes the company’s CEO, Magnus Falkman, in Addnode’s annual report for 2024.
”In addition to these markets, we are represented in countries such as France, Japan, Canada, the Netherlands, Poland and the USA. Technia also has a large technical team in India that strengthens global delivery capacity,” he writes and further notes that the company is competitively fighting with the traditional big players in the PLM industry, such as Siemens, PTC, and Autodesk. But other partners of Dassault Systèmes are also on the competition map: Such as German Cenit and Inceptra from the USA. In larger systems integration projects, global large consultants such as Tata and Capgemini are examples of competitors.
Proficient in Process Methodology and PLM Support
But in this year’s first major deal in the PLM industry, it is Encad Consulting’s Dassault Systemes-related parts that TECHNIA has purchased. The press release notes that the company’s primary mission is to “help organizations meet the challenges of digital transformation by streamlining processes, enabling flexible and mobile technical workflows, and delivering customized, comprehensive business solutions.”
Encad accomplishes this by combining CAD and PLM consulting, advanced 3D visualization capabilities, and robust IT infrastructure, available both on-premises and in the cloud. “In addition, the company provides process methodology, training, and support services to ensure that customers maintain their competitive advantage in the global technology landscape.”
