Click here to read Verdi Ogewell’s full commenting article on this interesting CPQ deal:
Currently on ENGINEERING.com: The Die is Cast for Configuration Developer TACTON
With Rubicon Technology Partners as principal owner, Tacton will take on CPQ competitors like Salesforce, SAP and Oracle.
When the Roman commander and statesman, Julius Caesar, crossed the Rubicon river in 49 B.C.E., he is said to have uttered the classic Latin sentence, “Alea iacta est” or in English, “the die is cast.” The meaning in this case was Caesar challenging the Roman state.
This symbolism is interestingly related to the announcement a few weeks ago that the American private equity firm Rubicon Technology Partners (Rubicon) is buying the Swedish developer of configure, price and quote (CPQ) SaaS company Tacton. The purchase means that Tacton with Rubicon Technology Partners gets the muscle it needs to further scale up and accelerate its global growth. But it looks like a tough job; we’re not talking about small players that are being challenged. The list of heavyweight CPQ competitors includes Salesforce, SAP and Oracle, just to name a few. However, Rubicon's strength creates good conditions for Tacton to move forward in its challenge.
“With the investment from and the partnership with Rubicon, we have the opportunity to bring our innovative products to a wider base of global customers than ever before,” says Tacton’s CEO, Bo Gyldenvang.
“Tacton is uniquely positioned to solve the most pressing configuration challenges facing manufacturers around the world,” Bo Gyldenvang continued and added, “Now, with the investment from and partnership with Rubicon, we have the opportunity to bring our innovative products to a broader base of global customers than ever before. We look forward to the journey ahead with a partner that shares our vision for the future of manufacturing and has the resources to supercharge our growth.”
Tacton's revenue is currently around $40 million on a 12-month basis, of which approx. 75 percent comes from the software. The company has over 250 employees and the business appears to be going well. Getting a food hold in the American market has been and is tough, but that has now been partly paid for by the European business. With Rubicon, this position is more exciting. Not only because of a stronger financial situation, but even more so related to the American investment firm’s broad and sharp network of contacts, which in turn can provide profitable entrances to business as new potential partnerships see the light of day. The latter is a recipe for success in North America.
“Tacton’s CPQ platform stands out as uniquely differentiated in solving these critical configuration problems for some of the largest and most complex manufacturers in the world. We are thrilled to have the opportunity to partner with the Tacton team and GRO Capital to help accelerate the company’s growth,” commented Dan Levy (on the picture below), partner at Rubicon.
Click on the link below to read my full article on ENGINEERING.com.