AR/VR/Mixed Reality

"A Combination That Provide UNBEATABLE Added Value." It will be a woman who takes over the job as top manager of Siemens' Nordic PLM division, Zandra Nilsson. This should not be remarkable in any way, but as it looks in the male-dominated PLM industry, it stands out: The number of female executive top managers is few. But don't think for a moment that Zandra Nilsson was quota-ed into the management of one of the big players in PLM, Siemens Digital Industries Software Nordics, just because she is a woman. She has been given the job because she has all the qualifications required to lead the region into the future.
After a double degree as a civil engineer and economist from Linköping University of Technology and more than a decade at IBM, she was recruited to Siemens Digital Industries Software in 2017 by the person she now succeeds, VP and Nordic head, Mats Friberg; the man who built the company to its current position as one of the market leaders in the regional PLM world, with a turnover of around SEK 2.5 billion.
When Zandra Nilsson steps onto the leadership stool on April 1, she does so after having successfully led the company's GEO Sales Team for all industries except Automotive and Aerospace & Defense. In doing so, she has laid the foundation for making the region a pioneer in the company's ongoing transformation process into a SaaS company.
This is a tough job: You not only have to be deeply tech-savvy, have exciting visions of how and where to expand, but also overcome the ever-present cold-hammered demands from top management to deliver results. Every quarter, in a continuous process where perseverance and the ability to cope with pressure are the cornerstones of professional life. That's exactly where Zandra Nilsson finds herself:
"Nobody cares what gender you are, regardless of whether you are a man or a woman, it's about showing results. Competence is more important; not just sales figures for the top management of the company, but even more so technically well-functioning and affordable solutions for customers. They must be able to trust that what they get not only keeps what we promised, but perhaps even better, provides new, unexpected profits. It is of course challenging, but we have a good organization, a number of sharp employees, specialists and an incredibly rich set of PLM and automation software in the Xcelerator portfolio, which makes life as a sales manager much easier," says Nilsson.
PLM&ERP News did an in-depth interview with her as recently as the last quarter of 2024 and in today's article we summarize what was said during this because it is highly relevant to what Zandra Nilsson stands for and what she wants to do with the Nordic movement. So how does she see the future of PLM? Why is the cloud and the SaaS model a focus? And what is Siemens' role in this?
Click on the link to read the full interview with Zandra Nilsson on PLM&ERP News.

MÖT Siemens Digital Industries Softwares nya exekutiva Norden-bas, ZANDRA NILSSON. Det blir alltså en kvinna som tar över jobbet som toppchef för Siemens nordiska PLM-division, Zandra Nilsson. Det borde inte på något vis vara anmärkningsvärt, men som det ser ut i den mansdominerade PLM-branschen står det ut: Antalet kvinnliga exekutiva toppchefer är få. Men tro inte för ett ögonblick att Zandra Nilsson kvoterats in i ledningen för en av de stora spelarna i PLM, Siemens Digital Industries Software Nordics, bara för att hon är kvinna. Hon har fått jobbet för att hon har alla de kvalifikationer som krävs för att leda regionen in i framtiden.
Efter dubbla examen som civilingenjör och ekonom från Linköpings Tekniska Högskola och Universitet och ett drygt decennium på IBM rekryterades hon 2017 till Siemens Digital Industries Software av den hon nu efterträder, VPn och nordenchefen, Mats Friberg; mannen som byggt upp bolaget till dagens position som en av marknadsledarna i den regionala PLM-världen, med en omsättning på runt 2,5 miljarder kronor.
När Zandra Nilsson den 1 april kliver upp på ledartaburetten gör hon det efter att framgångsrikt ha lett bolagets GEO Sales Team för alla branscher utom Automotive och Aerospace & Defense. I detta har hon lagt grunden för att göra regionen till en föregångare i bolagets pågående omvandlingsprocess till ett SaaS-företag (Software-as-a-Service).
Detta är nu alldeles oavsett hur man ser på saken ur en jämlikhetsvinkel är ett tufft jobb. Man ska inte bara vara djupt teknologi-kunnig, ha spännande visioner om hur och var man kan expandera, utan också ta sig över ständigt närvarande kallhamrade krav från toppledningen på att leverera resultat. Varje kvartal, i en kontinuerlig process där uthållighet och förmåga att klara pressen, är yrkestillvarons grundpelare. Just där befinner sig Zandra Nilsson:
”Ingen bryr sig om vilket kön du har, oavsett om du är man eller kvinna handlar det om att visa resultat. Kompetens är viktigare; inte bara försäljningssiffror för toppledningen i bolaget, utan i ännu högre grad tekniskt välfungerande och prisvärda lösningar för kunderna. De måste kunna lita på att det de får inte bara håller vad vi lovat, utan kanske ännu hellre ger nya, oväntade vinster. Det är förstås utmanande, men vi har en bra organisation, en rad vassa medarbetare, specialister och en oerhört rik uppsättning av PLM- och automations-mjukvaror i Xcelerator-portföljen, som gör livet som säljansvarig betydligt lättare,” säger Nilsson.
PLM&ERP News gjorde en djupintervju med henne så sent som under sista kvartalet 2024 och vi sammanfattar i dagens artikel vad som sas under denna för att det i högsta grad är relevant för vad Zandra Nilsson står för och vad hon vill göra med den nordiska rörelsen. Så hur ser hon på framtiden för PLM? Varför är molnet och SaaS-modellen ett fokus? Och hur ser Siemens roll ut i detta?
Klicka på rubriken för att läsa hela intervjun med Zandra Nilsson på PLM&ERP News.

At the turn of the coming quarter, there will be a change in the top management position in Siemens Digital Industries Software’s Nordic operation. After nearly 30 years in the company, of which the last 17 years at the helm, Mats Friberg will step down from his job on March 31 and retire.
Mats Friberg began his career at SDRC in 1996 and has held positions in sales and organizational management throughout his career, before being appointed Country Manager for the Nordics 17 years ago. During this time, he has played a crucial role in the major advances that have characterized the PLM industry from the time when, technically, it was mainly about CAD and PDM, to today's comprehensive industrial IT portfolios that tie together the entire product development process, from idea and basic specifications to 3D digital twins and a fully digitalized chain around product development and production, where i-nets provide the technical platform, where SaaS rules, and where AI dominate the path forward. As well as PLM solutions and software even provide the management and control of various functions with the products in the hands of end users. In Siemens' case, we are talking about the Xcelerator portfolio.
During Mats Friberg's time at the helm, the company's turnover has risen, according to PLM&ERP News calculation, from just over SEK15 million (around $1.5 million) in 1997 to today's SEK 2.5 billion ($250 million) turnover. This growth says something about the industrial importance that today lies within PLM and connected automation pieces.
In a comment, Siemens Edwin Severijn, Senior VP and Head of Europe, Middle East and Africa, said:
“Mats Friberg has delivered continuous growth in the Nordics and will remain in the Nordics until the end of fiscal year 2025 to support onboarding and a controlled transition to his successor.”
Friberg will be succeeded in the position by Zandra Nilsson from April 1. She joined Siemens Digital Industries Software’s Nordics business in November 2017 from IBM. Nilsson has successfully led the company’s GEO Sales Team (all industries except Automotive and Aerospace & Defense) and laid the foundation for making the region a forerunner in the company’s ongoing transformation process into a Software-as-a-Service (SaaS) company. PLM&ERP News conducted an in-depth interview with her as recently as October six months ago. We will publish relevant parts of this article in a separate article. A longer interview with Mats Friberg, where he summarizes the experiences from his time as executive Nordic chief for the PLM division and how he sees the future development, will be published shortly.
This news was first published on PLM&ERP News.

ERSÄTTS som Nordenbas av ZANDRA NILSSON. Vid det kommande kvartalsskiftet blir det ett byte på topposten i Nordenstyret för Siemens Digital Industries Software. Efter nära 30 år i bolaget, varav de senaste 17 åren som högste chef för Norden-rörelsen kliver Mats Friberg från den 31 mars av jobbet som bolagets Norden-chef och går i pension.
Mats Friberg började sin karriär på SDRC 1996 och har under hela sin karriär haft befattningar inom försäljning och organisationsstyrning, innan han utsågs till landschef för Nordics för 17 år sedan. Under denna tid har han spelat en avgörande roll i de stora framsteg som präglat PLM-branschen från den tid då det tekniskt sett i huvudsak mest handlade om CAD och PDM, till dagens omfattande industriella IT-portföljer som knyter ihop hela produktframtagnings-processen, från idé och grundspecifikationer till en totadigitaliserad kedja kring produktutveckling och produktion, där nätet och idag också AI täcks in. Liksom till och med hantering och styrning av olika funktioner med produkterna i slutanvändarnas händer. I Siemens fall talar vi om Xcelerator-portföljen.
Under Mats Fribergs tid vid rodret har omsättningen inom bolaget, enligt PLM&ERP News beräkningar, stigit från drygt 15 miljoner 1997 till dagens 2,5 miljarders-omsättning. Denna tillväxt säger en del om den industriella betydelsen som idag ligger inom PLM- och kopplade automationsbitar.
I en kommentar säger Siemens Edwin Severijn, senior VP och chef för Europa, Mellersta Östern och Afrika:
”Mats Friberg har levererat kontinuerlig tillväxt i Norden och kommer att vara kvar i den nordiska verksamheten fram till slutet av räkenskapsåret 2025 för att stödja onboarding och en kontrollerad övergång till sin efterträdare.”
Friberg efterträds på posten av Zandra Nilsson från den 1 april. Hon kom till Siemens Digital Industries Softwares Norden-rörelse i november 2017 från IBM. Nilsson har framgångsrikt lett bolagets GEO Sales Team (alla branscher utom Automotive och Aerospace & Defence) och lagt grunden till att göra regionen till en föregångare i bolagets pågående omvandlingsprocess till ett SaaS-företag (Software-as-a-Service). PLM&ERP News gjorde en djupintervju med henne så sent som i oktober för ett halvår sedan. Vi publicerar i en separat artikel relevanta delar av denna artikel här intill.
En längre intervju med Mats Friberg, där han summerar erfarenheterna från sin tid som exekutiv Norden-bas för PLM-divisionen och hur han ser på den framtida utvecklingen, kommer att publiceras inom kort.
Denna nyhet först publicerad på PLM&ERP News.

3DEXPERIENCE World 2025: On SOLIDWORKS’ thirty-year anniversary, future path and CAD's equivalent of “The Running of the Bulls in Pamplona”. The picture is fascinating - the rush of thousands of attendees to enter 3DEXPERIENCE World’s (formerly SOLIDWORKS World) main auditorium. It’s kind of the CAD industry’s version of “The Running of the Bulls in Pamplona.” When this big event for SOLIDWORKS users got underway on Monday this week (February 24) in Houston, USA, it looked just like usual: Enthusiastic SW users eager to get the best seats closest to the stage as the gates opened in the vast George R. Brown conference complex. This scene says a lot about the expectations that the core SOLIDWORKS (SW) user community has for each year's new releases of the world's best-selling professional mainstream 3D CAD software–there are globally more than 700,000 pro users according to analyst Griffin Securities.
But there is also great curiosity about the future mirrored in today’s explosively disruptive technological development and this year's edition of 3DX World can hardly have disappointed anyone in this respect. Dassault Systemes’ (DS) leadership has always been strong in terms of grand visions and the path forward for product development was thoroughly discussed on stage and during press conferences by CEO Pascal Daloz, who took the helm replacing Bernard Charles' as DS' CEO a year ago. His appearance on stage was by the way his first at this event. Of course, SW’s CEO and R&D VP Manish Kumar was also there, as was his predecessor, now senior VP of 3DEXPERIENCE Works (SW's gateway to the 3DEXPERIENCE platform), Gian Paolo Bassi. Both with the mission of presenting the latest enhancements to the 3D CAD platform, although Bassi's job is more about the effort that has been going on for around ten years to get the somewhat conservative SW community to dare to take the step up to the cloud and the access to that much broader range of state-of-the-art PLM, design and communication capabilities. For example, things like advanced simulation and immersive product design.
The latter in particular was also one of the big news during this year: The launch of Apple Vision Pro on the 3DEXPERIENCE platform (3DX), where behind head-mounted 3D glasses DS will offer powerful, intuitive and immersive spatial experiences under the recently announced 3D UNIV+RSES concept.
Dassault is not first on the scene in this collaboration with Apple, but nevertheless this is an important advance that is now being made available to, among others, the SW community. Why is it a big step?
For several reasons. Immersive solutions are growing in importance, not least in the light of the development of the industrial metaverse. Sharing 3D models in natural or expanded size, looking immersively at them using glasses-like head-mounted displays; modeling, zooming in on details and test functions is great and initiating. Being able to do it together within one or more teams in real time, regardless of where in the world you are, makes it even more valuable.
Apple Vision Pro's advanced cameras, sensors and tracking simply allow virtual twins to interact with the physical world around them in 3D UNIV+RSES.
The solution will be available in the 3DLive app and will be available this summer.
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AI och 3D UNIV+VERSES i fokus när DASSAULT-chefen PASCAL DALOZ leder SW in i framtiden. Bilden är fascinerande - rusningen i samband med insläppet av tusentals deltagare i 3DEXPERIENCE World (tidigare SOLIDWORKS WORLD). Det är en slags CAD-branschens version av tjurrusningen i Pamplona. När detta globala event för SOLIDWORKS-användare gick av stapeln i måndags denna vecka (24 februari) i Houston, USA, såg det ut precis som vanligt: Entusiastiska SW-användare i kamp om att få de bästa platserna närmast scenen när insläppet öppnades i det väldiga George R. Brown konferens-komplexet. Det har alltid gått hett till, dock utan blodvite som i Pamplona-rusningen, när kampen om att från första parkett få dels de senaste nyheterna i världens mest sålda mainstream 3D CAD-mjukvara, SOLIDWORKS (600 000 pro-användare), och dels få en guidning genom Dassault Systemes visioner och lösningar kring hur vägen framåt ser ut för produkt- och produktionsutveckling. Ciceron var Pascal Daloz, Bernard Charles ersättare på DS' CEO-taburett, som gjorde sin första keynot på detta event. Men givetvis fanns också SOLIDWORKS-chefen, CEOn och R&D VPn Manish Kumar, på plats liksom hans företrädare, numera seniora VPn för 3DEXPERIENCE Works (SWs version av 3DEXPERIENCE-plattformen), Gian Paolo Bassi. Båda med uppdraget att presentera de senaste förbättringarna av 3D CAD-plattformen, även om Bassis jobb mer handlar om den sedan tiotalet år pågående ansträngningen att få den något konservativa SW-communityn att våga ta steget upp i molnet och tillgången på det där mycket bredare utbudet av toppmoderna PLM-, design- och kommunikations-kapabiliteter. T ex sånt som avancerad simulering och immersiv produktdesign.
Framför allt det senare var också en av de stora nyheterna under eventet: Lanseringen av Apple Vision Pro på 3DEXPERIENCE-plattformen där man bakom huvudmonterade ”3D-glasögon” kommer att erbjuda kraftfulla, intuitiva och immersiva rumsliga upplevelser under det nyligen tillkännagivna 3D UNIV+RSES-konceptet.
Dassault är i detta samarbete med Apple i och för sig inte först på planen, men icke desto mindre är detta ett viktigt framsteg som nu tillgängliggörs för bl a SW-communityn. Varför är det stort?
Av flera skäl. Immersiva lösningar växer i betydelse, inte minst i skenet av utvecklingen kring det industriella metaverset. Att dela 3D-modeller i naturlig eller expanderad storlek, titta immersivt, omslutet på dem med hjälp av glasögonliknande huvudmonterade displayer, modellera, zooma in detaljer och liknande är stort och initierande. Att dessutom kunna göra det gemensamt inom ett eller flera team i realtid, oavsett var i världen man befinner sig, gör det hela än mer värdefullt.
Apple Vision Pros avancerade kameror, sensorer och spårning tillåter också virtuella tvillingar att interagera med den fysiska världen runt dem i 3D UNIV+RSES.
Lösningen kommer att finnas i 3DLive-appen och blir tillgänglig i sommar.
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The New AI ​​Assistant A BOOST. AI is making its mark everywhere in the PLM and ERP world. Last week, it was time for PTC’s field service management (FSM) platform, ServiceMax, to enter the AI ​​paradigm after months of development and beta testing. PTC’s CEO, Neil Baraua, who joined the company in connection with PTC’s 2022 acquisition of ServiceMax, had as his main merit the lift of the solution to become the market leader in FSM. With today’s AI initiative, this “Barua’s Baby” is taken even further, with one key point being that ServiceMax AI can utilize the complete, documented history of an asset stored on the platform, including equipment data, service history and known service resolutions. A reasonable outcome of this is that field service technicians will get more done in less time; undeniably a weighty argument in a world bursting with increasingly complex assets.
ServiceMax is PTC’s cloud and SaaS-based FSM software and plays an important role in the company’s overall concept of product realization, asset and maintenance management, not least linked to building DIGITAL THREADS. In general, the platform thus includes lifecycle services related to various types of assets, such as factory facilities, machine equipment and the like. The platform handles things like preventive maintenance, contracts, mobile apps for technicians and customers, advanced automation of workflows and analytics for asset health and operational profitability. How can AI help with this?
“In many ways,” ServiceMax’s GM, Joseph June, states in a blog post, pointing to, among other things, the transfer of knowledge from retired field service technicians. “It’s one of the biggest challenges our customers face, and traditional methods like manuals and knowledge management systems have not reduced this. So the use of large language models to train a system on a data set was eye-opening. We knew right away that this approach could work for ServiceMax as well. Here we are, the AI-based solution has access to all the data stored in a ServiceMax instance, interacts with technicians through natural language and an easy-to-use chat interface,” June explains.
Technicians can use ServiceMax AI Chat to get answers to questions about a specific job or asset; it can automate manual documentation and scheduling; and review recommendations for predictive maintenance.
The magic happens when these agents combine: work history, scheduling, and knowledge access. ServiceMax AI dynamically selects the most relevant agents to answer a given question, just as an experienced technician can leverage their memory and knowledge to troubleshoot. What really sets this apart is how the agents work together behind the scenes, supported by today’s AI technologies, such as retrieval-augmented generation (RAG), how then?
Click the link below to read more on PLM&ERP News.

AN INDUSTRY BREAKTHROUGH order for Siemens SaaS PLM suite TEAMCENTER X - MEET LKAB's transformation leader, ROBERT YLITALO, in today's in-depth interview. PLM&ERP News can today reveal that international mining and minerals group, LKAB, is making a major investment in PLM for construction and plant data. The company has ambitious plans and will transform IT support in a three-year project from having had most of the software installed locally - on premise - to infrastructure and software in the cloud to ramp up management and processes in a dynamic time for the mining industry; not least because the demands for greener processes are at the center.
By primarily investing in SIEMENS Digital Industries Software's SaaS and cloud-based PLM suite Teamcenter X, the company plans to bet heavily in a project called KODA–which includes Teamcenter X–over a three-year period.
Initially, about 100 users in an implementation team are covered, which will be gradually expanded to encompass the entire group and subcontractors with around 3,000 users. A substantial order taken in tough competition with Dassault Systemes, which for Siemens means an important breakthrough for the company's SaaS PLM in the Nordic mining and steel sector.
Spearheading LKAB's PLM initiative is Robert Ylitalo. He is a colorful leader, sharp in his art of formulation, and equipped with a strong industrial background, including as VP in the Swedish operation of global consultant CGI, SO/CEO of Gällivare Näringslivs AB, and senior AI advisor at Luleå University of Technology.
But he has a demanding deadline ahead of him, with the mining and steel industry's goal of reducing its environmental impact–LKAB’s goal is net-zero CO2 emission by 2045–while at the same time the financial margins and production targets must be met to be able to develop the business and finance the investments. Four examples on the top of his agenda:
• Reemap in Luleå, Sweden: An $80 million industry park project where technology for recycling mining waste is being developed, with the ambition to also produce input goods, including hydrogen, and electrify the processes to eliminate CO2 emissions in this.
• Hybrit, or MD1 as it is now called: A full-scale demo plant for producing fossil-free sponge iron.
• Plus the efforts related to investigating the new iron ore mine Per Geijer in Kiruna, Sweden, with the commercially interesting question of whether rare earth metals and phosphorus can be extracted there in addition to iron ore.
• Add to this the bread and butter of the operation: The production of 100,000 tons of pellets, every day.
“All of this is connected,” says Ylitalo. “New and old plants require a unified information picture for efficiency. With KODA, we are strengthening our digital infrastructure with an emphasis on plant information. We started with the design side and mechanical and electrical plant information and looked at which systems could support us in this. With Teamcenter X and the cloud solution, we get more PLM bang for our buck."
But what were the most compelling reasons for choosing Teamcenter X? What does the implementation plan look like? Etc.
Click on the link below to read the full article on PLM&ERP News.

HANDS-ON THE NEW TECHNOLOGY on JANUARY 23 in STOCKHOLM. Immersive design using Siemens NX CAD and a new specially developed head-mounted display from Japanese electronics giant Sony – could that be your next digital tool option? Don't miss the chance to try out what many observers believe will become a mainstay in not only product development and the industrial metaverse concept, but which will also have productive offshoots in both maintenance and marketing. At an event in central Stockholm on Thursday, January 23, at 10:30am at Scandic Continental, Siemens Digital Industries Software's Nordic operation and Sony will showcase this interesting technology.
The immersive solution that Siemens and Sony have now developed was shown during last week's gigantic electronics event CES 2025, in Las Vegas, where the companies' joint in-depth project were among the news that attracted the most interest. The constellation has developed a coherent solution where Siemens stands for design technology via the NX CAD platform, while Sony develops the new high-level head-mounted display technology.
Immersive CAD design work with the help of these displays is an area that is increasingly emerging. Being able to both literally and figuratively step into and review, manipulate, interact and collaborate on digital 3D models provides unimagined opportunities to develop completely new levels of innovative product solutions.
PLM&ERP News has previously reported on the case where Volvo Trucks managed to test immersive interaction in the development work of the all-electric Volvo truck, the VNR Electric. This involved a digital scale one-to-one model, including all of the vehicle's more than 12,000 parts, which was run in VR to validate new design, assembly and maintenance processes.
“But the new technology combo we have developed is not just for OEMs, but is equally useful for smaller players. Today, it is not only an important future design track, but is a technology that has already received such good solution platforms that they will play important roles when the industrial metaverse now takes off,” sums up Siemens Digital Industries Software’s Nordic manager, Mats Friberg.
Among the leading developers, Siemens has advanced to one of the leading positions in recent years, not least based on the deep collaboration with its partner on the display side, Sony. The XR HMD (SRH-S1) has Sony’s high-resolution 1.3-type OLED micro-displays with 4K resolution, and a proprietary rendering technology for real-time, high-resolution and realistic rendering of 3D objects.
“Together with the Siemens Immersive Engineering toolkit, the development brings the power of ‘mixed reality’ to product development,” says Siemens CAD manager, senior VP, Bob Haubrock.
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PROVA PÅ på den NYA TEKNIKEN den 23/1. Immersiv, eller omslutande design med hjälp av ett CAD-program, Siemens NX, och en ny spelcialutvecklad huvudmonterad display från elektronikjätten Sony – kan det vara något? Missa inte chansen att prova på det som bedömare menar blir en grundpelare inom produktutvecklingen och det industriella metaverse-konceptet, men som också får avläggare inom både underhåll och marknadsföring. På ett event i Stockholm torsdagen den 23 januari, kl 10.30, på Scandic Continental, kommer Siemens Digital Industries Software Norden och Sony att visa upp denna intressanta teknologi.
Den immersiva lösning som Siemens och Sony nu tagit fram står ut i teknologiskt hänseende. Något som inte minst visades under förra veckans gigantiska elektronikevent CES 2025, i Las Vegas, där bolagens nya immersiva projekt var bland det som väckte mest intresse. Konstellationen har utvecklat en sammanhållen lösning där Siemens står för designteknologin via NX CAD-plattformen, medan Sony utvecklat de huvudmonterade displayerna.
Immersivt designarbete med hjälp av denna display-typ är ett område som kommer allt mer. Att kunna kliva in i och granska, manipulera, interagera och samarbeta kring 3D-modeller live ger oanade möjligheter att utveckla helt nya nivåer av innovativa produkter. PLM&ERP News har tidigare rapporterat om caset där Volvo Trucks framgångsrikt testat immersiv interaktion i utvecklingsarbetet av den helelektriska Volvo-lastbilen, VNR Electric. Det handlade här om en digital skala ett-till-ett-modell, inkluderat alla fordonets mer än 12 000 delar, som kördes i VR för att validera nya design-, monterings- och underhållsprocesser.
”Men teknologin som vi nu har tagit fram är inte bara något för OEM-bolag, utan är lika användbar för mindre aktörer. Det är idag inte bara ett viktigt framtida designspår, utan är en teknologi som redan nu fått så bra lösningsplattformar att de kommer att spela tunga roller när den industriella metaversen nu tar fart,” summerar Siemens Digital Industries Softwares nordiske chef, Mats Friberg.
Bland spetsutvecklarna har Siemens under de senaste åren avancerat upp i en av de ledande positionerna, inte minst då baserat på det djupa samarbetet med partnern på displaysidan, Sony. XR HMD (SRH-S1) har Sonys högupplösta 1.3-typ OLED-mikroskärmar med 4K-upplösning, och en egenutvecklad renderingsteknik för realtid, högupplöst och realistisk rendering av 3D-objekt.
”Tillsammans med Siemens Immersive Engineering-verktygsuppsättning tillförs utvecklare kraften i ’mixed reality’ i produktutvecklingen,” säger Siemens CAD-chef, seniora VPn, Bob Haubrock.
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